Watch a green video. Offset your carbon footprint. Meet Go Green Tube.

Increasingly, people of a widening range of backgrounds want to make a difference – in the health of the planet, their community, their family, themselves. And there’s a bewildering assortment of ways to go green these days. You know the usual: Swap out your lights, switch them off, drive a hybrid, buy organic clothes, eat organic food, shop local, reduce your carbon footprint, rah rah sis boom bah.
GoGreenTube%20carbon%20offsetting%20video.jpgFor many, there’s probably this nagging feeling they could do more. Or for many more, they’re just plain too busy and, let’s face it, too lazy to exert themselves much beyond how they live their life now. I’ve found a potential answer to both of these scenarios, and more: Go Green Tube.
It’s simple, really: You watch videos, and every time you do, a verified pound of carbon is offset. You submit videos, more people go there, and more carbon gets offset.

Just watching green videos is beneficial in and of itself, giving viewers inspiration, new ideas, and reminders of how they, their company, and their community can make a difference. Offsetting your carbon footprint is likewise a potent move, helping boost the emerging renewable energy sector in reducing our dependence on foreign oil, or really, any oil and other nonrenewable, environmentally damaging energy sources.
But to put knowledge and environmental benefit in one activity is a powerful thing.
Go Green Tube was just launched this summer, and already they are making huge strides to make an impact on a broad scale, which makes me glad to be supporting them as one of my clients. They are teaming up with The National Wildlife Federation to launch the next edition of the Chill Out campaign, a video contest running at hundreds of colleges and universities across the US.
Engaging this upcoming generation in creating video content, a way that they are now familiar with and frequently active in, is a smart move. It meets this young and times slippery to engage population where they area, to find ways they care about and and can share with their peers about how to positively change their environmental impact, go green, and reduce climate change.
The fact that the Chill Out campaign is moving from Youtube to Go Green Tube so early in their existence speaks to the credibility people see in their endeavor. And the fact that the resulting video views will generate a great deal of carbon offsets being accrued is a powerful, tangible reason to go with Go Green Tube.
Speaking of, they would welcome your original or found content being added to the site. What do you have to share with the world? Get yourself signed up today and start making an impact yourself. They’ve also got big ears for what you like about and what you’d like to see added to or changed about the site. Let them know, and make this resource yours!
Here’s a sample of what’s on there now:
Sesame Street recycling rap Leave it to the Sesame Street gang to make creative reuse catchy.
Geothermal in Indiana A news segment where they lay out in plain language what it is, and how it benefits.
Kudzu based Ethanol Learn about this southern style contender in the biofuels race.
From how to be green to green music, and even a kids corner Go Green Tube gives a lot of inspiration.
Who knew watching TV could be good for you?
Readers: How do you see Go Green Tube improving their offering? What partnerships could they make to extend their impact? What are some other ways you see out there to make making a difference easy?
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. His overarching talent is “bottom lining” complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company.

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing. || ==> For more, see

9 responses

  1. I really hate these gimmicks, why can’t YouTube just show more “green” content?? This reminds of that bs campaign where you answer questions and the put grains of rice in a bowl— it’s just an ad split! Not that there’s anything wrong with that, but are people really this dumb?

  2. Chorkie, are you thinking this is a Youtube offshoot? It’s not, and I think, even without the carbon offset, to have a place where green content is the focus, covering many different topics and areas of interest, is a valueable, valid contribution. To add carbon offsets as part of the package is a sensible integration that is in line with what they are offering, and in my book, generous.
    If it were “Buy a bowl of Lucky Charms, save the planet” then yes, I’d agree.
    Others, what do you think?

  3. No, of course it’s not a youtube thing, the point is telling people they can offset a pound of carbon by watching a video is so mindlessly dumb it makes me want to buy a hummer. It’s great that people are producing green content, but I don’t like gimmicks.

  4. I remember when they launched last year. At least I think it was them. Maybe they re-launched this summer.
    Anyway, thought it was going to be very difficult to compete in the video sharing space considering the comp. Very crowded, and even YouTube can’t figure out how to make money. I like the gesture with the carbon offset and reinforcing behavior. I hope they can make it work. They’re on my list of sites to cover.

  5. Paul, we are impressed by your determination and forward-thinking mentality. “Go Green Tube” is a good example of the growing new environmental conciousness. We need more folks who share your enthusiasm to become as active as possible. Our planets’ problems will be solved by proactive, not reactive, thinking. Thanks for your work! Rick Hewitt, The TerraMadre Foundation ( “GREEN IS NOT A NEUTRAL COLOR!”

  6. Chorkie, I know I’m half a year late, but Go Green Tube helps people that would otherwise be too busy, or lazy, to make a difference. You might have noticed that GGT has already gathered 6000+ Carbon Credits, that counts for a lot.
    It is a gimmick in the sense that they need to draw inactive people somehow, and this seems to work fine.

Leave a Reply