Wind Shmind: Google Invests 10 Million in Geothermal

geothermal2.JPGThe investment will go toward so-called Enhanced Geothermal Systems. Whereas conventional geothermal technology relies on finding naturally occurring pockets of steam and hot water in the ground, EGS works by injecting regular unheated water into “hot basement rock” deep below the planet’s surface. This heated water is the forced through and rises to the surface where it can be mined for all its hot water glory (remember: heat is an untapped source of stored energy!)
The US Department of Energy likes the potential of EGS:

More than 100,000 MWe of economically viable capacity may be available in the continental United States, representing a 40-fold increase over present geothermal power generating capacity. This potential is about 10% of the overall U.S. electric capacity today, and represents a domestic energy source that is clean, reliable, and proven.

Yeah that sounds pretty good. blogs and youtubes about their brilliance.

Jen Boynton

Jen Boynton is editor in chief of TriplePundit and editorial director at 3BL Media. With over 6 million annual readers, TriplePundit is the leading publication on sustainable business and the Triple Bottom Line. Prior to TriplePundit, Jen received an MBA in Sustainable Management from the Presidio Graduate School. In her work with TriplePundit she's helped clients from SAP to PwC to Fair Trade USA with their sustainability communications messaging. When she's not at work, she volunteers as a CASA -- court appointed special advocate for children in the foster care system. She enjoys losing fights with toddlers and eating toast scraps. She lives with her family in sunny San Diego.

One response

  1. I’m probably one of Google’s best viral marketers. They not only have great products, respect for their customers and employees, but they are arguably the most environmentally responsible company on the planet. I love what they are doing around the world to fight hunger and poverty. They also just recently gave away $10 million dollars to invest in Efficient Geothermal Systems (EGS). I just wrote about some of the other things Google is doing to be “Creation Friendly” on my blog. Thanks for this post.

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