How Companies Can Kick the Petroleum Based Water Bottle Habit


When I first read about Goody G1, an additive to non eco plastics to make them both compostable and biodegradable, my first thought was, why enable petroleum based plastic manufacturers an out to continue manufacturing as they are, rather then looking into a thoroughly green option?
But then seen from another perspective, it’s like asking a smoker to stop cold turkey. Possible. but unlikely. And in the case of plastic packaging manufacturers, it would likely require a retooling of equipment to accommodate such a change. Again, possible, but in these tighter times, not likely.
Enter Goody Products. They offer three options, depending on where you are as a company, to help companies kick the petro habit.

Goody G1 and G2 don’t require any change in your manufacturing equipment. With Goody G1 Additive the process is exactly the same. Except now your plastic will have a shelf life, chosen by you. From 6 months to 5 years in some cases. And it’s been approved by both the FDA and European standards for contact with food (translation: It can be used for water bottles, cookie trays, etc)
Goody G2 ups the bio based (starch) content from 10% to 70-75%, and the only manufacturing difference, according to Goody, is “…a slight variation to temperature is required.” Oddly, despite higher bio content, it appears not to be compostable, only biodegradable. Goody, can you explain?
Goody G3 is for those ready to go fully bio based plastic. It’s entirely made from non food based renewable sources, and is both compostable and biodegradable. It does however require a special dedicated extruder to manufacture.
Though Australian based, Goody is getting independently tested and certified for use far afield, in the US and Poland, among others.
Beyond being merely a raw materials provider, they have a marketing program, the Goody 3-Tiered Message. Basically, an attractive identifiable graphic to make seeking out these products easier, clear simple instructions for disposal, and if there’s space, more detailed information on optimal disposal conditions.
Some lingering question remain: Just what is Goody made of? And what do the still petroleum containing Goody G1 and G2 biodegrade/compost to? If they make it to the ocean before completing this process, will there still be the issue of small “mermaids’ tears,” tiny bits of plastic enveloping the world’s oceans?
Readers: What other examples of “bridge” technologies (enablers of transition from one way to a greener other) do you know of out there? Have you used any Goody plastic based products, like the Billabong spring water? These and any other comments are welcome, below.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. His overarching talent is “bottom lining” complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company.

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing. || ==> For more, see

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  1. Federal Trade Commission Defines Biodegradability
    A funny thing happened to me on the way to the local garbage dump. I discovered that my trash wasn’t biodegradable. The trash in the back of my truck was headed for a “Dry Tomb” landfill where my garbage will be compacted, covered with dirt, compacted some more and then layer upon layer the process will continue rendering my trash non-biodegradable. Archeologists thousands of years from now will be able to drill through these layers and just like Indiana Jones, find out how I lived by looking at what I threw away.
    In a traditional “Dry Tomb” landfill, the stuff isn’t going to go away, at least not very fast. We use our dry tomb landfills to hide our trash…keep it away from our sight and noses.
    I was surprised yesterday, to see an interesting tidbit about our landfills in the press. The federal government (Federal Trade Commission) has determined that since things do not biodegrade in a landfill, any item that is disposed of by tossing it in the garbage cannot be called biodegradable. Why you ask? Well, things in a typical “Dry Tomb” landfill don’t biodegrade and that would include things that normally do biodegrade…like paper, and food waste. It seems that anything that isn’t burned or composted in a commercial composting site and is disposed of in a landfill….can no longer be called biodegradable.
    Take PLA (Corn starch or other plant starch) plastics, most PLA plastic will end up in a landfill. Historically, 70-80 percent of plastics isn’t recycled and end up in our landfills, streams and oceans. PLA can’t be mixed in with the normal recycling stream with other plastics so most PLA will end up in a landfill. For proper disposal, PLA must be processed in a commercial composting site. Commercial composting sites in the U.S. are far and few between. Since most PLA will probably end up in a “Dry Tomb” landfill under the FTC ruling it should no not be considered/labeled as biodegradable plastic.
    Let’s take another example, leftover food. If you dig a hole in your backyard and put your food scraps in the hole and cover it with dirt, your food scraps will biodegraded within two to three weeks. Food placed in a back yard hole would be considered biodegradable. Now, let’s take that same piece of lettuce and take it to our local garbage dump…oops; it’s no longer biodegradable (Assuming your landfill is the “Dry Tomb” type) according to the FTC.
    However, if you happen to be lucky and your local landfill is a “Bioreactor landfill”, then paper, lettuce and a lot of other garbage will biodegrade.
    Bioreactor landfills are designed to cause things to biodegrade and a bioreactor landfill is designed to capture biogases and turn those gases into clean energy. There are only a few bioreactor landfills in the U.S., they cost more to build then dry tomb landfills. Part of the problem is that due to compliance with EPA and other environmental regulations it takes years of paperwork and meetings to get the building permits. It should be easier to build an environmentally friendly bioreactor landfill.
    Landfill operators have told me that it’s easier for landfill owners to maintain status quo and as one operator told me,” We have land for another 50-100 years, then it’s someone else’s problem.”
    As I mentioned earlier, all the stuff we put in a landfill in a landfill biodegrades; however, some of it will take a very long time. There is a product that will biodegrade in a dry tomb landfill; the ENSO Biodegradable bottle.
    ENSO Bottles, LLC, and environmental company, realized that all plastics ultimately end up in a landfill and with more than 150 billion bottles being produced each year something needed to be done about reducing plastic pollution. ENSO is a supporter of recycling, an important part of conserving scarce resources and protecting our environment. However, less that 30 percent of plastic bottles are recycled, the remaining 100 plus billion bottles are ending up in our landfills, streams and oceans. ENSO recently announced the development of a modified PET plastic bottle that will biodegrade including in a “Dry Tomb” anaerobic landfill environment. ENSO Bottles have been tested to biodegrade in an anaerobic or aerobic microbial environment leaving behind natural elements of biogases and humus.
    ENSO bottles with EcoPure‚Ñ¢ have been tested and validated for the following:
    (1) Recyclability through a third-party lab for ASTM D 1003 (Haze and Transmission).
    (2) ASTM D 4603 (Intrinsic Viscosity)
    (3) ASTM F 2013 (Acetaldehyde), Fluorescence Visual, and Visual Black Specks and Gels.
    (4) ASTM D 5511 Standard Test Methods, a standard for biodegradation testing in anaerobic environments. Results clearly indicate ENSO bottles with EcoPure‚Ñ¢ biodegrade through natural microbial digestion.
    To learn more about these solutions visit and
    To request official test results contact:
    ENSO Bottles at 866-936-3676 or Bio-Tec 1-505-999-1160.

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