Weekly Green Business Wrap-Up

Sunday still counts as the end of the week, right kids?
sugar.jpgRaw Materials now Eligible for Cradle to Cradle Certification! McDonough Braungart Design Chemistry (MBDC) is taking its Cradle to Cradle analysis further down the product supply chain with its new Cradle to Cradle Approved Ingredient certification. Hopefully this new division will bring MBDC out from under the raincloud of the recent Fast Company article about how trigger happy MDBC is with the lawsuits surrounding the use of Cradle to Cradle. Please don’t sue me, Bill! I got nothing.
steps.jpgGreenBiz has a very timely feature on ten steps for marketing sustainably in an uncertain economy. If you’re interested in sustainable marketing, don’t forget to check out our new series Conversations in Cause Marketing, written by 3P superstar Gennefer Snowfield
beer.jpgNew Belgium Brewing Slashes Cardboard Packaging
New Belgium says “we don’t need no stinking cardboard,” removing the cardboard partitions from almost all of its 12-packs. Based on the company’s current level of production, that will eliminate 150 tons of cardboard and save New Belgium about $280,000 in the next year! As if I need another reason to drink beer.

underpants.jpg Citi Saves $1M Per Year With VirtualizationSo far, 10 percent of Citi’s North American IT environment is virtualized. The move has allowed the company reduce energy consumption by 73 percent and avoid about 300 tons of annual CO2 emissions. Let’s not forget the value of the oft neglected opportunity to work in your underpants!
blog-landfill-new.jpg Sucky Economy Means Less Trash in San Diego! As the economy declines, so is the amount of trash thrown out by San Diego residents and consumers. Last month, haulers brought in 66,000 tons of trash to the city’s Miramar landfill – a 12 percent decline from the same period last year. Who knew the silver lining of the economic fallout would be smaller trash piles!
plane.jpgBritish Airways pledges to Halve C02 Emissions by 2050Last week, British Airways unveiled a plan to halve its net CO2 emissions by 2050. The plan is the most ambitious yet from an airline, and means that the company will reduce its carbon output from 16 million tons to 8 million tons. The airline plans to use cleaner aircrafts, alternative fuels, efficiency improvements in flight plans to meet the target. Look at BA giving Richard Branson a run for his money.
sun.jpgSun Microsystems Opens a Super Efficient Data CenterThe new center is expected to slash electricity costs by $1 million a year, reduce CO2 emissions by 11,000 metric tons annually, shrink the company’s carbon footprint by 6 percent and save 675,000 gallons of water each year. Not too shabby. But can it heat my swimming pool?
Finally, here at 3P we were not immune to Obama fever. We got caught up in celebrating all the great news for green business and the environment that has come out this week. We broke the news in the blogosphere that Obama cleared path to allow the California emissions waiver to stand and that he set new standards for improved fuel efficiency .
We also covered the hard facts on Obama’s energy plan and the incentives available for seekers of green jobs from the Obama administration.

Jen Boynton

Jen Boynton is editor in chief of TriplePundit and editorial director at 3BL Media. With over 6 million annual readers, TriplePundit is the leading publication on sustainable business and the Triple Bottom Line. Prior to TriplePundit, Jen received an MBA in Sustainable Management from the Presidio Graduate School. In her work with TriplePundit she's helped clients from SAP to PwC to Fair Trade USA with their sustainability communications messaging. When she's not at work, she volunteers as a CASA -- court appointed special advocate for children in the foster care system. She enjoys losing fights with toddlers and eating toast scraps. She lives with her family in sunny San Diego.

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