Jet Blue’s Jab at Corporate Excess Works

Corporate sustainability is about more than just environmental concerns. It’s also about creating a livable, open, and creative corporate environment – for both customers and those inside the company. Though it might be a silly advertising stunt, Jet Blue’s recent online campaign is more than just hilarious. It’s effective and catchy, likely boosts internal morale and positions the company as a free thinking innovator (if you’re a Jet Blue employee feel free to pipe in).
The ad campaign,Welcome Big Wigs, is a series of videos featuring a snooty corporate exec teaching others how to fly coach for the first time. In light of the endless corporate scandals and excess of the past few years, his faux attitude may be less preposterous than that of some our real corporate players. Needless to say, it’s partly such outrageous, myopic attitudes that have landed our economy in its current state.
Amazingly, the National Business Aviation Association (who represent private, general aviation travel) felt compelled to write a scathing letter insisting that Jet Blue pull the campaign on the grounds that it maligned their industry out of context.
Pity the big wigs. If today’s CEOs can’t take a joke, then we’re in worse trouble than I thought.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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