McDonald’s Reports its Global Best of Green


The sustainability movement touches every company, incluing the folks that wrap factory-farmed beef products and feed them to the poor, obese masses. That’s right, the 2009 “Best of Green” innovations have come to McDonald’s. But it gets better, you can vote on them here!
This list of best practices highlights local innovations to be shared and applied in other McDonald’s markets around the world. The best practices cover many fronts including energy, packaging, anti-littering, recycling, logistics, communications, greening the restaurants, greening the workplace, sustainable food and supplier leadership.

It include such impressive figures as:
* In Brazil, Chile and Argentina, McDonald’s has partnered with local organizations that transform used cooking oil into biodiesel. Currently, 270 restaurants in these markets deliver their used oil to be converted into biodiesel, representing over 1,000,000 liters of oil to date.
* McDonald’s Japan participates in the Japanese government’s Team Minus 6% program to reduce CO2 emissions by 1kg per person, per day, by offering a discount to consumers who registered to participate in the program. During the 2007 campaign, McDonald’s Japan helped raise the number of participants from 40,000 to 380,000.
So why is McDonald’s releasing this list? Is it just an expensive PR campaign or a greenwashed marketing effort? Frankly, this blogger doesn’t care. What matters is that they’re doing something. Is MacDonald’s a sustainable company? Absolutely not. However, even the tiniest baby steps for a company like McDonald’s can mean huge steps for the sustainablility movement. McDonald’s is both encouraging their employees to suggest new innovations and sharing their best practices with their suppliers and competitors. I hope steps like this increase their profits, because it encourages other giant corporations to do the same.
One thing I do know: corporate social responsibility sure makes me hungry. Is anyone else in the mood for a Big Mac right now?

Audrey is a freelance copywriter. She has worked with every kind of company, helping them to communicate their message of sustainability. Careful to never greenwash, Audrey believes that transparency in marketing is just as important as branding. And that doing well and doing good are not mutually exclusive. When she's not blogging, marketing sustainability or writing radio commercials for Chinese food, you can find Audrey rock-climbing, riding her bike around San Francisco, or looking for work (she's available for hire, call now!)

One response

  1. Seriously?!? I guess it’s nice that they’re doing some things for the “environment” – but what about the poor, tortured animals and how the crap McD’s serves hurts humans?
    Both of those points are wayyyy more important in my book than the “environment” – what good does it do to save the earth if you don’t SAVE THE HUMANS?

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