Eco-stats On Travel, David Suzuki Style

Continuing a line of previous posts about terrific eco-stats coming from David Suzuki’s Green Guide (on energy and food), here is a summary of travel-related stats for the eco-conscious that can be used in marketing for any green entrepreneurs in the travel industry.
More Americans have died in car crashes than in all the wars fought in US history combined, including the bloodiest: Civil War, WW2, and Vietnam.
Children living near freeways suffer noticeable lung function decreases and 89% higher risk of asthma.
Cost of economic externalities (social and environmental) of our car-dependent culture are estimated at between $400 billion and $2 trillion annually. This does not include military protection of oil security.
The average Canadian spends 34 equivalents of 8 hour work days commuting each year.

The average North American driver circles the globe every 1.5 years in terms of air and car miles.
In Australia, the UK, US, and Canada, 1% of trips are by bike. In Germany and Sweden, that figure is 10%. In Denmark, 18%. In the Netherlands, 27%.
Using carsharing services, like ZipCar, on average, reduces a person’s personal miles by 39-54%.
Carshare users consistently report increased quality of life satisfaction.
One car in a carshare service replaces 5-20 private vehicles.
Almost every American will be injured in a car crash during his/her lifetime.
50,000 North Americans die annually in car crashes.
3,000,000 North Americans are seriously injured annually in car crashes.
Today’s average vehicle sold in North America gets worse gas mileage than a Model T.
Aggressive driving saves 2.5 minutes, on average, and uses 37% more fuel.
Eco-driving courses are mainstream in Europe. Adoption of eco-driving principles could reduce fuel consumption 10%.
High octane gas requires more energy to produce, contains additional toxins, and produces few if any benefits.
Scott Cooney is the author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and hopes that someday, the green economy will simply be referred to as…the economy.
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Scott Cooney, Principal of and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

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