Xerox’s Sustainable Growth Plan

xlogo.gifThe Xerox Corporation is a $16 billion enterprise that is beginning to integrate sustainability into their product offerings and operations. It strives to operate as a sustainability leader who delivers “waste-free” products that offer quantifiable benefits to the environment.
Worldwide, consumers and investors ask how a company that is invested in toxic ink toners can deliver environmental benefits to company stakeholders. In response, Xerox outlines four goals within their corporate sustainability framework: Climate protection, biodiversity and forest preservation, preserving clean air and water, and waste management. The Xerox Sustainability Growth Plan provides details on how exactly the company works towards affecting environmental change.

In the original sustainability growth plan, Xerox included a 10% reduction in greenhouse gas emissions from 2002 to 2012. It exceeded this goal by reducing their emissions by 18% by 2006. In response to this accomplishment, Xerox set a new goal in 2007 to reduce emissions by 25% in 2012. With emissions reductions now at a level of 21%, Xerox is close to achieving their 2012 goal already. As a compliment to its internal environmental programs, the emissions reductions goals at Xerox align with the targets of the EPA’s Climate Leaders program which Xerox joined six years ago, when corporate sustainability was an emerging field.
Additionally, Xerox has reduced the amount of energy consumed in internal business operations by 19% since 2002.
With regards to waste management, Xerox has pioneered recycling methods that have diverted over 107 million pounds of industrial waste away from municipal landfills. Leading their waste management efforts is Xerox’s solid ink printing technology, which creates 90% less waste than comparable product offerings from competitors. The results of this technology are dramatic. After 100,000 printed pages, a typical laser printer will produce roughly 157 pounds of waste while Xerox’s solid ink printing technology produces only 5 pounds. Lowering the environmental impact of their products sold to consumer and enterprise customers enables Xerox to broaden the reach of their environmental efforts.
In addition to supporting 2-sided printing as a mean of reducing the amount of paper consumed for document printing, Xerox partners with The Nature Conservancy (TNC) to preserve biodiversity and forests worldwide. Through a $1 million grant from Xerox, the Nature Conservancy works toward sustainable forest management through developing standards with the Forest Stewardship Council and the Sustainable Forestry Initiative.
For further information on Xerox and their efforts towards creating a sustainable future, stakeholders turn towards their 2008 Global Citizenship Report, the Xerox Sustainability Calculator and the Xerox Recycling Program.

David received his undergraduate degree in Geographic Information Sciences from James Madison University and completed an M.A. in International Development at Clark University. With over 10 years of experience in the field of environmental sustainability, David has worked for organizations such as Environmental Defense Fund, USDA, USGS and the Smithsonian Institute.Currently, David is a NetImpact member and an MBA candidate at the Presidio School of Management where his research focus is on developing market incentives for investment in environmental sustainability.

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