Pee in the Shower: Save the Rainforest.

pee in the showerSOS Mata Atlantica Foundation, a Brazilian non-profit organization, is currently running a TV campaign encouraging viewers to save the Atlantic rainforest by peeing in the shower. Their kid-oriented commercial shows recognizable silhouettes, from King Kong to what appears to be Gandhi (really?), reducing their water usage by, uh, making some “rain” of their own in unusual places.

What does urination location have to with saving rainforests? The group says that by avoiding one toilet flush each day, an average household can save up to 4,380 liters (1,157 gallons) of water annually. They don’t even mention the amount of toilet paper saved, or maybe they do, I don’t speak Portuguese.

This seems like it would make a big difference if everyone didn’t already pee in the shower anyway. Don’t they? Perhaps I’m getting a little too personal, but I’m a big fan of peeing in the shower. Something about the reaction of hot water on my skin, like that old sleepover trick when you dip someone’s hand in a bowl of hot water to make them wet their sleeping bag. But I digress. It’s a cute commercial and a fun way to help kids feel like they can contribute to the preservation of the rainforests. Next time I pee in the shower, I’ll pretend it’s for the SOS Mata Atlantica Foundation, and not because of the large cup of coffee I drank.

Watch the strange but adorable TV spot, “Xixi no Banho” here:

Audrey is a freelance copywriter. She has worked with every kind of company, helping them to communicate their message of sustainability. Careful to never greenwash, Audrey believes that transparency in marketing is just as important as branding. And that doing well and doing good are not mutually exclusive. When she's not blogging, marketing sustainability or writing radio commercials for Chinese food, you can find Audrey rock-climbing, riding her bike around San Francisco, or looking for work (she's available for hire, call now!)

9 responses

  1. Yeah, I assume the ad means to pee *while* the water is running. Therefore no cleaning required. In fact, if you want to save more water, you should probably pee while doing something else, like shampooing, so you don’t take extra time in the shower… so now you have soapy water running while you pee. Totally self-cleaning!

  2. It’s not a bad idea I guess. In Japan they have 2 flush settings on toilets, so you just do a small flush if you only had to pee.

    I think some people don’t flush the toilet all night (partly because it’s noisy I guess), so you could save a lot of energy and water if you did that. It’s a bit smelly, but not so bad if you keep putting the lid down, and as long as it’s only pee of course.

  3. Better still; If you want to lower the amount of toilet paper going into the sewer and harming the environment the best solution is to add Bathroom Bidet Sprayers to all your bathrooms. Makes cleaning the toilet itself a breeze also. For those of us who really like to be clean it is the best invention since the toilet. I think Dr. Oz on Oprah said it best: “if you had pee or poop on your hand, you wouldn’t wipe it off with paper, would you? You’d wash it off” Available at with these you won’t even need toilet paper any more, just a towel to dry off! Don’t worry, you can still leave some out for guests and can even make it the soft stuff without feeling guilty. It’s cheap and can be installed without a plumber; and runs off the same water line to your toilet. This is a green solution that saves you green at the same time.

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