Fashionistas, Ad Execs and Environmentalists Descend on NYC

This time in September marks a convergence of three big New York City events: Fashion Week, Advertising Week and Climate Week NYC.

Three of today’s most influential industries that both support each other and battle each other for public attention. On one hand, consumerism is the opposite of sustainability. Though at the same time, phenomena such as eco-fashion and green advertising are bringing climate change more and more into the public eye.

Climate Week NYC is an event organized by such organizations as The Climate Group, the UN, Tck Tck Tck Campaign, and more. Fashion Week, however, was sponsored by… Mercedes Benz. I guess “eco” wasn’t really the theme this year. Advertising Week, however, has a different focus than years past.

North America’s largest gathering of advertising leaders is specifically addressing issues of sustainability. “By mobilizing the [Advertising] industry’s talent and creativity to address this critical issue, the conference is helping to build a greener, greater future for us all,” says Mayor Bloomberg in his welcome letter. Events include a Climate Change Symposium, a three-part seminar featuring “The Business of Hope” presented by Ogilvy Earth and “Strategy for Sustainability” hosted by Saatchi & Saatchi S & Fast Company Magazine.

As the big names in advertising discussed how to create success through sustainability, what did the skinny, attractive minions that took over Bryant Park do to address climate change? To be fair, Fashion Week ended on Friday and I was not in attendance at any of the shows, but I did get to visit the tent decked out floor to rafters in Mercedez Benz logos and my guess is: very little. But they sure did look pretty.

Audrey is a freelance copywriter. She has worked with every kind of company, helping them to communicate their message of sustainability. Careful to never greenwash, Audrey believes that transparency in marketing is just as important as branding. And that doing well and doing good are not mutually exclusive. When she's not blogging, marketing sustainability or writing radio commercials for Chinese food, you can find Audrey rock-climbing, riding her bike around San Francisco, or looking for work (she's available for hire, call now!)

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