Important Readers Poll: On Sponsorship and Guest Authoring

poll-imageReaders: As you know, we’re in the wild West of new media, where the definition of journalism is blurry; where barriers to entry are delightfully low; and where ways to make a living are fleeting. We love what we (with your help) have created at 3P and want to keep it growing in the most transparent and useful fashion for everyone in our community.

We want to ask your opinions on a couple things concerning the future of this site: sponsorship and guest authorship. Read on to answer our 2 quick poll questions:

Firstly, our community of writers is a mix of professionally-trained journalists, students, amateur bloggers, consultants, corporate executives, entrepreneurs, and the occasional politician. Many of them write for the sheer enjoyment of it, some are paid, and some enjoy the exposure it brings them as experts in their fields.

Our policy has always been that, whatever their motivation, as long as our writers are bringing quality, open conversation into the mix, then we’re happy to have it on the site. We do realize, however, that as we grow, and as more and more people seek to become involved with the site, we need to double our efforts to make sure that our contributors’ backgrounds and connections are clear.

Secondly, TriplePundit is an ad-supported site. We are exploring more creative ways to engage with our sponsors beyond simply throwing up banner ads. One of those ways is to allow key sponsors, who we really like, to spend time with an editor to help them shape their stories into content that will be interesting to you, the readers — in addition to having their logo featured prominently on the site. In addition to this service, we’ll also do a monthly shout-out where we talk about why we think these companies are worthy of your time and attention. Of course, they will still be subject to the same editorial review process as the rest of our content and that content will be clearly labeled to let you know it comes from one of our supporters. This means being selective about the companies we’ll accept as sponsors and being absolutely clear as to why we’ve chosen to work with them.

We want to provide value for both our sponsors and our readers, and we think this compromise hits the sweet spot of allowing us to continue to build the site and bring you the important stories, while providing value to the companies who support us.

We’ve been running a pilot with Environmental Defense Fund and Give Something Back, and we’ve been really happy with the results, as have they. Now,before we jump in head first, we want to hear what you think.

Please respond to this poll and leave your thoughts, questions, ideas, and suggestions for sponsors in the comments!

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Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

2 responses

  1. i think it is really important that we all work together… which means so long as contributers of any *denomination* are happy to be transparent then it will become an even greater forum on 3p!… hoping the sponsors will see it as a great opportunity to share more information… you guys can sniff greenwash at a mile off… trust you’ll keep it that way! :D

  2. This sounds like a good move – but I’m trusting you guys not to go overboard with the sponsor stuff. As long as it’s quality content, I think it’s a good idea, but if it gets advertorial, then it’s going to get annoying. So yes, by all means bring on sponsors, but do be careful about it.

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