Next Week’s State of Green Business Forum: Pushing the Green Economy Forward’s State of Green Business Forum next week (February 4th) in San Francisco comes at a time when modest leadership at the federal level and mixed reviews from Copenhagen have raised the stakes for the success of the green economy as the ultimate go-between of business, advocacy, policy, and progress.  Among the many reasons I am very excited to be going, Van Jones will be speaking, and is reemerging as a leader after a politically charged witchhunt funded by Big Oil forced him from Washington as President Obama’s Environmental Adviser and Green Jobs Czar.

The event program highlights the accomplishments and challenges of the green economy, providing information on best practices, success stories, and key learnings from companies as diverse as Microsoft, Autodesk, and Underwriters Laboratory. Joel Makower’s introduction from 9-10 AM will include the trends and metrics on the greening of Corporate America, and is sure to be an eye-opener.

Panel discussions include “When Green Business Meets Clean Tech,” “Green Marketing in the Age of Transparency,” “Carbon Management After Copenhagen” and “Can IT Solve the World’s Problems?”

Sustainability leaders from companies such as Georgia Pacific, Cisco, Microsoft, Nike, Sodexo, UPS, and Wells Fargo will be there to learn and to share their experiences to help move the green economy forward, which should lead to some fascinating discussions and Q&A’s.

There is still time to register, though there is not much room left.  Last year’s event sold out, and this one is expected to, as well.
Scott Cooney is co-founder of, a green business incubator, and author of Build a Green Small Business:  Profitable Ways to Become an Ecopreneur (McGraw-Hill), and will be reporting live from the State of Green Business Forum next week.

Scott Cooney, Principal of and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

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