Nominations Are In…Vote for Your Sustainable Business “Must Read” List!

In an earlier post, we at 3P asked you to nominate a book you feel is a “must read” for those interested in sustainability.  There’s so much to know:  sustainable food, renewable energy, social entrepreneurship, alternative transportation, green chemistry, biofuels, low carbon lifestyles, socially responsible investing……  how can we possibly keep up with all the amazing books that come out on these subjects and so many more?

Fear not.  3P will make it easy for you. Our selection process weeded out a lot of books.  We deliberately eliminated any books written by 3P writers (sorry to  Bill Roth, Heather Gadonniex, and heck, myself) so that we could eliminate potential biases.  We eliminated any self-published books that were nominated.  We eliminated any books that may be good business books but lack any sustainability material (sorry Good to Great and The Tipping Point and many others…), as well as many a good sustainability book that lacked practical business applications (sorry The Lorax, Silent Spring, and Ishmael), as well as many books that I could not find links to on, the green version of Amazon, which likely means they are self-published, or simply not books.  We did retain a few that offered insights into business through a sustainability lens, even if they were not directly about green business.

So we have done our part, but the rest is up to you!   Let’s vote!  Voting will go from now through February 19 at 5 PM Pacific Time!  In no particular order, here are the books that were nominated through comments, twitter, emails, and direct communication!

Thanks folks!  Voting is now closed!  We’ll be tallying all the results and will let you know your choices for the best green business books in a blog post next week.  Thanks again!

Scott Cooney is the co-founder of Green Business Village, a sustainability consulting firm working exclusively with green micro-enterprises and author of Build a Green Small Business:  Profitable Ways to Become an Ecopreneur (McGraw-Hill) (deliberately left off the voting list).  Follow Scott on Twitter at

Scott Cooney, Principal of and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

16 responses

  1. Pingback: Vote for the Best Green Business Books |Triple Pundit | Green Company Report
  2. This is a great list! I've probably read less than 1/3 of these, but I still think Natural Capitalism is the best all-around intro to the ideas of sustainability in a business context.

  3. I've written a couple on this subject: The Green Marketing Manifesto (2007) & Co-opportunity (2010)
    – but hey no list is complete and there are some truly great books on this list that have inspired me.
    What else is missing? World Changing by Alex Steffan & co was in my view a seminal book. Also the Upside of Down by Thomas Homer Dixon (and the Ingenuity Gap). Jonathan Porritt eg Capitalism as If the World Really Mattered. Joel Makower HAS to be on this list. John Elkington too. And the must read book over here (UK) at the moment is Prosperity without Growth by Tim Jackson.

  4. There are some great titles on this list, but you're missing an important one that came out this year targeted at small biz: Greening Your Small Business by Jennifer Kaplin. (She goes by @greenhance on Twitter).

  5. “The Truth About Green Business” by Gil Friend and anything by Paul Hawken an the Lovins should be at the top of the list.
    If I ever finish MY book, we can discuss what we would do if we could Start the World Over in
    Earthlabs using the best information available.

Leave a Reply