Earth Day Turns 40 Today

Picture 5Since the first Earth Day took place 40 years ago, we have all been hard at work moving people towards new behaviors, and consumers toward new products and services, that help to sustain the quality of life on our planet.

40 Years ago, the folks at Keep America Beautiful started the snowball rolling in the US with an ad featuring a crying Indian.

This Thursday April 22 will be the 40th anniversary of Earth Day. Saatchi NY lead by Neal Foard helped the Earth Day Network to rebuild the Earth Day brand and make this year a truly significant day on our beloved planet.  The website looks great!

But the EDN is no longer the only kid on the block – they’re flocked by countless companies who want to both capitalize and contribute on the holiday.   From where we stand today in April of 2010, the trend toward the world’s largest companies embracing sustainability shows no sign of waning.  From countless promotions and communications during the month of April, to simple progress on longstanding goals and aspirations, Earth Day is the perfect moment reflect on how far we’ve come, and how far we have yet to go.

Below, we’ve included a couple of timely campaigns to think about.

But really, it’s Earth Day folks… go outside!  Pick up some trash while you’re at it.  And if you’re in D.C., get to the Climate Rally today to see Sting, John Legend, The Roots and Passion Pit!!


P&G rolls out a new “multi-brand commercial innovation” called Future Friendly in the UK…soon to come to the states?

Wal-Mart communicating its Sustainability innovations and goals

Having conquered the light bulb space, GE moves into wellness with Healthymagination

Sunchips launches the first ever compostable chip bag

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