PepsiCo and Waste Management: On the Go Recycling

Ed Note: The following is a non-sponsored guest post by Wes Muir for Waste Management. We enjoy having corporate voices on to the site from time and hope you will engage.

As today’s society is becoming more aware of the impact that our daily activities have on our surrounding environment, many are committed to finding new and innovative ways of protecting our planet.

Businesses play a significant role in this transition to more sustainable day-to-day operations, as their natural ability to be leaders on key issues helps push them to the forefront of the climate debate.

In recent years, recycling programs have been key factors in helping individuals and businesses to collectively reduce their impact. From curbside programs to single-stream recycling to electronics recycling initiatives, manufacturers, recyclers and regulators have worked in tandem to manage the vast volume of reusable products we consume each day.

However, many consumers have difficulty incorporating recycling into their daily routines. Earth911 recently surveyed five individuals about what prevents them from recycling and found the following barriers:

• Inconvenience/lack of recycling programs
• Confusing recycling protocol
• Cost-effectiveness
• No financial incentives

Businesses, especially manufacturers, have a clear opportunity to address these issues and encourage their consumers to recycle. Many times, this is achieved through strategic partnerships between corporations and leading recyclers, which can each provide expertise on consumer product use and recycling rates, as well as determine the best ways to motivate people to recycle. In turn, this helps manufacturers create and meet goals for reducing their own global and environmental impact.

One such multi-year partnership was recently announced on Earth Day between PepsiCo and Waste Management. They’re working together to support the Dream Machine, a computerized recycling receptacle that includes a personal reward system for consumers to collect and redeem points for each bottle or can they recycle.

Right now, less than a third of plastic beverage containers are being recycled each year, and only 12 percent of public spaces have recycling bins. To help alleviate this problem, thousands of Dream Machine kiosks will be introduced in popular public venues across the country. These machines will also make it more convenient and rewarding for consumers to recycle on the go, helping PepsiCo reach its goal of increasing the U.S. beverage container recycling rate from 24 to 50 percent by 2018.

Plus, looking at Earth911’s survey results, the greater convenience of recycling locations and the point incentives afforded by the Dream Machine are on the right track to addressing consumer barriers to recycling. Worldwide efforts are being made to reduce our impact on the environment, and today’s businesses can play a major role in leading such initiatives. By encouraging more recycling among consumers, corporate leaders can attain realistic environmental goals and make greater strides toward being sustainable and responsible global citizens. Such concerted efforts will help all of us to be more cognizant of what impact we have on securing the future of our planet.

Wes Muir is Director of Corporate Communications for Waste Management, responsible for external communications and public affairs across North America including the development and management of strategies and programs in support of the company’s renewable energy, recycling and corporate development business groups, corporate branding/reputation and environmental sustainability initiative and media and social media.Prior to Waste Management, Wes was Director of Communications for the International Council on Mining and Metals responsible for the development and management of the global communications strategy in support of the industry’s sustainable development initiatives.Prior to this position, he was Director of Communications and Public Affairs for BHP Billiton Base Metals and its predecessor Rio Algom, an international mining company where he developed and managed the corporate communications and public affairs activities for the company’s domestic and international operations and projects.Wes has also held senior positions with public affairs and communications agencies in Canada and the United States providing communications counsel and support to a wide range of industry sectors including natural resources, environment, energy, financial, health and consumer products and services.

One response

  1. Pingback: PepsiCo and Waste Management: On the Go Recycling |Triple Pundit « Management Fair

Leave a Reply