The Clarity Project Aims to Sell Diamonds to Improve the Lives of Miners


Triple Pundit is excited to be a media partner for this year’s Sustainable Brands conference in Monterey, CA on June 7-10. This post is part of a showcase for SB10’s Innovation Open – an early stage business competition that brings 11 exciting new ideas to the stage. Be sure to drop by the competition on June 7th.

Imagine you are to choose between two identical diamond rings. They look the same, feel the same, and even cost the same. That’s a tough choice.

Now suppose you learn that by purchasing one of these diamond rings your money helps educate children, rehabilitates abandoned mine land, opens a health clinic, employs disadvantaged workers, and helps to build a fair trade system for diamonds. Suddenly your choice is clear. The Clarity Project is a fine jewelry social enterprise committed to improving the quality of life for miners and their families. It sources only fair trade diamonds, gems, and precious metals, and invest all net profits back into mining communities.

Founded last year by three young entrepreneurs—Shane Rogers, Rachel Lichte, and Jesse Finfrock, The Clarity Project sells fine diamond jewelry of equal if not superior quality to that of top brands. With a focus on engagement rings and wedding bands, they offer classic and artisan styles, custom pieces, and are designing their first Clarity line.

Beyond quality, The Clarity Project is unique among jewelry companies in that they make decisions based on what will most benefit small-scale miners. The founders are committed to a simple supply chain that ensures fair wages and safe, environmentally sound practices. They invest the profits from sales back into mining communities through nonprofit partners working on the ground. By doing so, they hope to establish a more equitable exchange of value—in their eyes, a diamond ring is a vehicle for creating a better world.

By engaging with The Clarity Project, couples are purchasing a ring they can be proud of forever. They are investing in a better industry and a more equitable exchange of value. They are putting their commitment behind their conviction that business can drive positive long-term change. And together with The Clarity Project they are improving the quality of life for miners and their communities. The potential is stunning.

Visit The Clarity Project online at, and follow them on Facebook ( and Twitter (@clarityproject).

[Download a PDF Business Summary here]

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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