GE Holding Press Conference in San Francisco This Morning–Smart Grid and Electric Vehicle Announcement Forthcoming

GE’s ecomagination program–out of the blue two months ago–became a sponsor of the Bay Area Green Business Meetup Group, which I co-chair with the help of 3P’s founder, Nick Aster. It’s not often that sponsors fall from the sky with unsolicited ad dollars. Through a partnership with, GE is sponsoring not just our Meetup Group, but also about 200 others nationwide that cater to green business professionals.  About a week later, I received a call from Meetup HQ asking if I would like to meet Jeff Immelt, the Chairman and CEO of GE.  Apparently, GE is using this outreach platform to network with green entrepreneurs and people whom they deem may be able to get in touch with large numbers of social entrepreneurs.

This morning in San Francisco, Nick and I will be attending a conference with Mr. Immelt, as well as the Chief Marketing Officer of GE and several leading members of the Ecomagination program, as they announce a new program aimed at the Smart Grid and Electric Vehicles. Details so far have been hard to come by, as everyone organizing the event has been very friendly yet extremely disciplined about communications.  All we know is that there is an announcement coming, and that Mr. Immelt himself is in San Francisco to make it.

Personally, having just recently divorced my internal combustion engine vehicle, I’m hoping that Mr. Immelt will pull an Oprah and start handing out electric vehicles.  Stay tuned, 3P readers….and keep your fingers crossed for GE to make a major play into a low carbon transportation infrastructure, but also for Nick and me to get tester electric cars…..

Scott Cooney lives car-free in San Francisco, is the Principal of, organizer of the Bay Area Green Business Meetup Group, author of Build a Green Small Business (McGraw-Hill), and will be reporting live from the conference all morning.  If you have any questions you’d like to see raised for Mr. Immelt about electric cars and smart grids, please don’t hesitate to email me at scott [at]

Ed note: Follow along live here.

Scott Cooney, Principal of and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

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