Update: Twicketer Founder A-Sun Truth commented that this service now works on all web enabled phones.
Something interesting just happened. Reality met hype. For years now, event tickets have been from box offices and record shops, to online purchases. Eliminating the need to physically go to a ticket outlet is certainly a step forward. But there’s been a new problem:
For many of these services, the customer needs to print up their ticket. No printer? That’s a barrier. Have a printer? You’ve just used a sheet of paper for what would normally be around the size of a business card. And as an event host, verifying the validity of the ticket has meant either using a costly scanner or printing up a list of ticket holders and checking them one by one.
As it seems with everything these days, there is now a solution, courtesy your mobile phone: Twicketer.
This service is the first truly paperless ticketing option I’ve seen. Through a scam proof system developed by parent company Screenticket, each ticket holder is given a unique link that displays their ticket on their phone. All the ticket holder needs to do is tap it at the door.
Only smartphones can partake in this which 3 years ago would have severely curtailed Twicketer’s usefulness. But with the iPhone and legions of imitators making smartphones nearly ubiquitous, it’s exactly the right move. In a world where people are accustomed to doing practically everything on their phone, it’s perfect timing.
At 99 cents service charge per ticket, far below what the Ticketmasters of the world inflict, with simple, secure verification, Twicket may be a huge player in the ticketing market, both with established event venues and one off/occasional events held by non professionals on a casual basis. The current version of the website is a bit amateurish looking and sounding, but with time, this could become a strong, trusted go to option for many.
Twicketer goes further. It can also be used for mobile couponing and vouchers. Here again, it eliminates the need for an additional piece of equipment (or retooling existing ones at your store) to accept them.
Readers: What’s your take on Twicketer’s model? Are there other mobile ticketing/couponing options that improve on this in any way? Where/do you see limitations to this model? Where else are you seeing truly paperless options working, well?
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media.