I was fortunate enough to cover the LOHAS forum in Boulder for Triple Pundit this summer, and even more fortunate enough to see some of the keynote talks that covered the most recent information about green consumerism.
This Wednesday, September 22nd at 1 PM EST, Gwynne Rogers of the Natural Marketing Institute will repeat her talk from LOHAS through a webinar. Rather than flying to Boulder and paying $900 for registration to the LOHAS conference, you can watch the presentation live and ask questions directly to Rogers. Registration is limited and the cost is only $10, so if you’re interested, don’t miss this opportunity.
Rogers will dispel 10 commonly held misperceptions on the LOHAS market, ultimately allowing you to better understand a target demographic with tremendous purchasing power: their product usage patterns, purchasing behavior, and consumer attitudes. The Natural Marketing Institute relies on 20 years experience understanding the health, wellness, and sustainable marketplace to provide marketing expertise to companies looking to cater to the LOHAS demographic.