Natural Marketing Institute–Green Mythbusters

These geeky Mythbuster scientists pulled off a major coup when they landed a show on Discovery with the theme of testing the commonly held myths of our society.  Can someone actually die from dropping a hair dryer into the bath tub?  Was the moon landing real, or was it an elaborate hoax to drum up patriotism in America?

The stars of the show, including Kari Byron, the show’s only female member, chalk this up as the greatest job of all time.  They get to blow stuff up, shoot mini-guns, and perform experiments they might otherwise go to jail for.

For many of us in the green business world, the equivalent might be studying consumer behavior, testing whether what people say about their attitudes about the environment (80+% of U.S. citizens routinely say they’re “Very concerned” about environmental issues in Gallup polls), and what they actually do (sales of bottled water are expected to grow by more than 50% from 2006 to 2011).

So, does this ‘greatest job ever’ exist for greenies?  Yes.  Gwynne Rogers of the Natural Marketing Institute has it.  The Natural Marketing Institute is debunking green myths in an effort to expose the truth in consumer preference and behavior and help those of us in the green business community to develop a more authentic marketing experience with our customers.  Today at 1 PM EST, Rogers will give a webinar through on the top ten myths of green consumerism.

Registration is $10 for the general public and free to Premium Members of  Rogers will present 50+ slides and then take a few questions.

I’ve seen this presentation before, and it was an earth-mover for me.  It helped me redefine my marketing strategies and clarify my approach communicating with the target market for my small business.  Come prepared with questions, or just listen in for what is sure to be a really fun, engaging, and enlightening conversation.

Scott Cooney, Principal of and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

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