2 Simple Keys to Unlock $120 Billion for Impact Investment

Triple Pundit recently teamed up with SoCap10 to explore the opportunity and challenge of impact investing. In partnership with Myoo Create, we put a call out to bloggers asking: What’s Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?

Leading up to SoCap10 October 4th-6th, we’re featuring the best answers here, and the winning entry is below. Enjoy!

By: Kyle Westaway

A combination of innovative legal and financial structures must be engaged in order to tap into the $120 billion market of individual impact investors.

Legal Structure:

The Low Profit Limited Liability Company or L3C, is a new type of LLC designed to attract private investments and philanthropic capital in ventures designed to provide a social benefit. An L3C may offer two tranches of capital. The first tranche could be offered to foundations (greater risk). The second tranche offered to socially conscious individual investors (lowered risk). This new hybrid legal structure could incentivize investment in social enterprise by allowing socially-minded institutional money to absorb the biggest risks, thereby offering a low-risk/high-return opportunity to the individual investor. Financial Structure:
The L3C structure creates interesting opportunity for funding, but the question remains: Where does this socially-minded institutional investment come from? Who is willing to assume a portion of high risk and low financial return?

The answer: the Social Innovation Fund (SIF) and philanthropic donors. Public grants and traditional philanthropy’s aim is to create the highest social impact, with no expectation for financial return. In contrast, investing in social enterprise (rather than merely donating) achieves social impact with a potential financial return to socially-minded institutional investors. That return will be used to make new investments in future social enterprises, thereby exponentially increasing the social impact of the original investment.

Currently the SIF is $50 million. My proposal is to increase it to $500 million total–$250 million granted by the Office of Social Innovation, and the other $250 million donated by private individuals as a part of the Billionaire Pledge.

The SIF could select and invest in social enterprises by taking a high-risk tranche of equity in the selected social enterprise (if structured as an L3C as outlined above). Then the enterprises can raise the additional capital requirements from individual investors, where consumer investors can take a lower risk position, with a higher rate of return.
Thus, SIF serves three functions: 1) taking the least desirable tranche of capital, 2) sweetening the deal for individual impact investors, 3) vetting potential impact investment opportunities for the individual impact investor.

Furthermore, the SIF should also follow the Presumed Abundance model of funding it forward. When the venture has a liquidation event (goes public, or is bought out, etc.) the SIF and the successful social entrepreneur together choose how to reinvest the SIF’s share of the profits into new enterprises under the same terms as the original agreement. The social entrepreneur who received the original investment now gets to be a part of the decision-making team that chooses the social enterprise to be funded with his or her profits, and thus the next generation of social enterprise gets funded.

By scaling up and tweaking the SIF and using the multiple-tranche mechanism in the L3C, the $120 billion of individual impact investment will start to flow into social enterprises that will change the world for generations to come.


Kyle Westaway is a New York-based social entrepreneur, attorney and blogger. He is the Director of Operations and Business Development for Biographe – a sustainable style brand that employs, empowers and restores survivors of the commercial sex trade in Southeast Asia – and Founding Partner of Westaway Law – an innovative boutique law firm that counsels social entrepreneurs. Kyle blogs about the legal side of the social enterprise movement at www.socentlaw.com.


A recent report by Hope Consulting on Money for Good revealed there is a $120 billion untapped market in the US for individual investors looking to make a positive environmental and social impact with their dollars. In other words, there are a lot of individuals ready to invest in and support triple bottom line business start-ups. So what's the hold-up?Triple Pundit recently teamed up with SoCap10 to explore this opportunity and challenge. In partnership with Myoo Create, we put a call out to bloggers asking: What's Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?Leading up to SoCap10 October 4th-6th, we're featuring the best answers here. Enjoy!

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