Employing Kids Against Child Labor? Global Exchange “Reverse Trick or Treating” Brings Fair Trade Home

Imagine the scene:  you’re at your house, a bowl full of candy at the ready, a few witches, goblins, and black cats adorning your property, and you’re wearing your best Dracula.  Your doorbell rings. You answer, ready to scare some kids with your fangs, but instead, a 7-year old hands YOU a piece of organic, Fair Trade chocolate, and asks you that next year, if you wouldn’t mind….you should try to end child labor and poverty through the choice of what you give away in your bowl.  Suddenly, your Reece’s Peanut Butter bites look pathetic.

Global Exchange‘s Reverse Trick-or-Treat campaign aims to educate households across the nation through one of most innovative programs around.  Trick-or-treaters of all ages nationwide can give Fair Trade chocolate attached to an informational card back to adults in their neighborhoods as a mass action to educate the public about how Fair Trade can ameliorate poverty, child slavery/abusive child labor, and environmental degradation in the cocoa fields. Last year, tens of thousands of groups of children reached over a quarter million households in a single night….. and you are invited to help make the Fourth Annual Reverse Trick-or-Treating a continued success!

How can you participate?  You can request a FREE kit online through: www.reversetrickortreating.org.

For a fun informational starter on Fair Trade chocolate, visit  www.globalexchange.org/cocoa

Scott Cooney, Principal of GreenBusinessOwner.com and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched GreenBusinessOwner.com, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

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