“What’s a fair price for a solar power system?” This is a huge question facing a homeowner exploring the purchase of a roof top solar system. Confronting the homeowner’s search for answers is a lack of “price transparency” for roof top solar systems. In the solar industry there is nothing like the Multiple Listings Service for residential home prices or even a Kelly Blue Book that is available for researching car prices. In most cases a potential solar buyer must do a lot of homework on solar panel technologies and seek bids from multiple local installers in order to get a fair price.
One Block Off The Grid or 1BOG is a company that does this homework for a homeowner. And as part of this service they negotiate a group price discount from an installer that they pre-qualify for quality of work and ability to support system guarantees. This interview with Dave Llorens, CEO of 1BOG, offers their model for answering ”How to Sell Residential Solar Power” that applies proven group marketing techniques to the aggregation of a critical mass of homeowners seeking to install solar power systems that achieves a superior price discount for all participants in the group purchase.