A New Spin on Buy Nothing Day (aka Black Friday)

We’re pleased to announce that 3p’s own Jonathan Mariano has a brand new business launching today that is one part social experiment, one part start-up: your own opportunity to actually buy Nothing (with a capital N), come Black Friday. Enter Shop Nothing.com.

Says Jonathan, “After sitting in on the 2010 Net Impact Walmart quick pitch competition, I was inspired to create something to take to the BizPlan competition next year. All the ideas I ran into were more sustainable than the alternative, but they weren’t truly sustainable because they all required consumption. Then I came up with the idea of selling nothing. If Jerry Seinfeld can make a show about nothing, someone is bound to make a business out of selling nothing.”

Shop Nothing is perfect for the compulsive shopper who does not want their purchases to harm the planet. It allows you to make a purchase without getting anything at all, except bragging rights. Not even a certificate of Nothing purchased. You’ve got a few choices for your nothingness:

This is a purchase you don’t have to have any guilt about at all- there’s no replacement for Nothing.

Yes, this is kind of ridiculous, but it’s also kind of awesome. Is Nothing a worse use for your money than a snuggie, giant toothbrush, underwater glasses for your dog or this amazingly useful combo holster for tasers AND mp3 players?

At least Nothing has no VOCs or child labor.

Want in on the action? If you choose the Nothing Essential or higher, enter TriplePundit at checkout to get 50% off your order.

Or you could just sound off in the comments.

Jen Boynton

Jen Boynton is editor in chief of TriplePundit and editorial director at 3BL Media. With over 6 million annual readers, TriplePundit is the leading publication on sustainable business and the Triple Bottom Line. Prior to TriplePundit, Jen received an MBA in Sustainable Management from the Presidio Graduate School. In her work with TriplePundit she's helped clients from SAP to PwC to Fair Trade USA with their sustainability communications messaging. When she's not at work, she volunteers as a CASA -- court appointed special advocate for children in the foster care system. She enjoys losing fights with toddlers and eating toast scraps. She lives with her family in sunny San Diego.

14 responses

  1. Thank You! While you can save some cash, there is no way that wasting a night of well deserved sleep, getting rained and snowed on while freezing at 3:am, sparring with your fellow human beings is on my to do list.

  2. Great idea. However, it would appear by the level of waste produced as a direct result of our purchases we buy nothing.
    Since 2001 I’ve moved 16 times. In 2001 I sold a 4,000 sq. ft. loft. In my move, I counted 6 beds, 4 full sized sofas, 4 bathroom bins etc etc. Gradually with each subsequent move I am happy to report that my nothingness has been purged to essentially to nothing.
    What will YOU produce with the proceeds?
    Something out of nothing I hope.
    Keep me posted on how much nothing actually costs.

  3. Wonderful idea. I worked in retail for 22 years and this is the best idea anyone has ever had in my lifetime. Just think how much money could be saved in everyone did this. But think how much the businesses of the world would lose if no one bought anything for one day.

  4. I love it. I think if someone buys the Nothing Deluxe or higher, they should receive bonus points toward nothing. And if they get their friends and family to purchase a ‘nothing package’ they get additional bonus points that they can use nowhere.

  5. ROFL! This is hilarious! And an critique of our consumer driven society.

    I bought nothing with the 50% discount on Nothing Essential+ TriplePundit discount. I am still giggling at the silliness that I paid for nothing.

  6. Shopping is an easy stand in for meaningful action. I had a job selling wind power at one point for residential consumers at pretty much the same price as what people had before. I thought that would be an easy sell, but for a lot of people it was just too abstract. I have a feeling you’ll have the same problem with this business plan ;)

  7. I am just hoping to break even:)! I’d like to extend ShopNothing to be a mainstay on the web. If revenues picks up significantly, that may happen. Right now, it is planned to run from BlackFriday 2010 through Xmas 2010.

    If ShopNothing actually catches on, I plan on donating part of the proceeds to a non-profit organization, one that is fairly well known and many of us use almost daily (I know I use it daily!) Part will probably go to Uncle Sam. And the rest will be for my next “crazy” project or startup down the road.

    Whether you buy nothing or buy Nothing, I thank you for your support!

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