Tweet to Trim SXSWi’s Carbon Footprint

Austin-based Green Mountain Energy Company has issued a challenge to SXSW attendees, speakers, fans and  even those who were not able to attend, but wish they were there – spread the word and offset the conference’s carbon footprint.

The goal is to offset 80 tons (176,000 lbs) of CO2 during SXSWi. That is equivalent to:

  • Powering Bruce Springsteen’s epic 50s Fender Esquire for 219,000 hours
  • Brewing 3.6 million cups of coffee
  • (In Twitter terms) one-third the weight of a real-life Fail Whale
  • Charging 1.4 million iPads for 8 hours
  • Turning 156,450 cars in Austin into bikes

Anyone can help green the festivities by tweeting the hashtags #green and #SXSW together in the same message.

For every tweet, Green Mountain will provide free carbon offsets. One tweet = 587 lbs. of CO2.

For a live view of the carbon offsets in action, and to help spread the word, visit

Green Mountain Energy still needs help to reach its goal, so while you are tweeting your enthusiasm for a speaker, band or session, just use two little hashtags and help lighten the conference’s impact.

Andrea Newell has more than ten years of experience designing, developing and writing ERP e-learning materials for large corporations in several industries. She was a consultant for PricewaterhouseCoopers and a contract consultant for companies like IBM, BP, Marathon Oil, Pfizer, and Steelcase, among others. She is a writer and former editor at TriplePundit and a social media blog fellow at The Story of Stuff Project. She has contributed to In Good Company (Vault's CSR blog), Evolved Employer, The Glass Hammer, EcoLocalizer and CSRwire. She is a volunteer at the West Michigan Environmental Action Council and lives in Grand Rapids, Michigan. You can reach her at and @anewell3p on Twitter.

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