Video Interview: Bridget Luther, Cradle to Cradle Products Innovation Institute

TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.

cradle-to-cradleThis year’s SB13 conference was full of references to Cradle to Cradle. C2C is an approach to product design that considers all material inputs and outputs to be thought of as nutrients in the larger natural system. The idea is to create products that are not just efficient, but are essentially waste-free and which actually “give something back” at the end of their life.

Bill McDonough popularized the term in his 2002 book, Cradle to Cradle, and co-founded the Cradle to Cradle Products Innovation Institute to advance the concept. The institute has product standards to which any designer can aspire – including a LEED-style certification from basic to platinum.

I had a chance to talk briefly with Bridget Luther, who is president of the institute to learn more about the Cradle to Cradle certification and how it has emerged as something both good for the environment and good for business.

Video below…

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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