Video Interview: David Wilkerson, Shaw Industries on Cradle to Cradle

TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.


In April, I got to know Shaw Industries, one of the world’s largest manufacturers of carpet and other flooring products. I spoke with VP of Sustainability Paul Murray to learn a little about what Shaw has accomplished.

Last week I got into the details with Shaw’s Corporate Director of Sustainability, David Wilkerson. Shaw is seeking to certify all their products as cradle to cradle – something the company has been working on for over 15 years. Today, on the commercial side of the business almost all (92 percent) of the company’s products are Cradle to Cradle Certified at the silver level or beyond.

There’s more progress on the horizon. Learn mor in my short video interview after the jump…

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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