3p Google Chat with Ford Motor Co., DTE Energy Company & GE Ecomagination


Please join us for  special edition of our Weekly Google Chats on March 20th. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

On Thursday, March 20th at Noon PST (3pm EST), TriplePundit’s Founder and Publisher, Nick Aster, spoke with Mike Tinskey, Ford Motor Company’s Global Director Electrification and Infrastructure; Haukur (Hawk) Asgeirsson, Manager of Power Systems Technologies at DTE Energy Company; and Deb Frodl, Global Executive Director of General Electric’s Ecomagination.

Developing reliable and sustainable energy sources has emerged as one of the great global challenges of our time. From the power necessary to run our homes to new innovations in the generation of renewables, business leaders across the globe are creating approaches that are reshaping the way we source and use energy. Businesses and vehicles are beginning to use smart technology to become more efficient, and the next generation of Ford’s electrified plug-in vehicles may not even require a plug at all.

Nick talked with Mike, Hawk, and Deb about auto manufacturers’ new product development strategies,  the increased deployment of charging stations, and the role of partnerships in advancing the industry.

If you missed the conversation, you can watch it right here or on our YouTube channel.

About Mike Tinskey
Mike Tinskey is Ford’s Global Director Electrification and Infrastructure. He leads the company’s sustainability activities for electric vehicles and infrastructure. His focus is to develop and implement new business models, products, and partnerships to ensure success for Ford plug-in hybrids and full battery electric vehicles globally. Prior to this role, Mike led the Product Planning and Program Management activities globally for hybrid electric vehicles and was responsible for developing and implementing Ford’s electric vehicle strategy that was announced in January 2009. Mr. Tinskey has held a variety of leadership positions during his career with Ford, which began in 1991. Mike holds a Bachelors and Masters Degree in Electrical Engineering from Georgia Tech, and earned an MBA in Finance from University of Michigan. He holds three global patents in fuel systems.
About Haukur Asgeirsson
Haukur (Hawk) Asgeirsson is the Manager of Power Systems Technologies at DTE Energy Company. In his current position, he is responsible for integrating Distributed Energy Resources (such as solar, wind and batteries) into the T&D planning and operating process, managing grants related to plug-in electric vehicles, energy storage and the effect of distributed resources interconnecting to the grid. Hawk is the Principal Investigator of a DOE Office of Electricity Smart Grid Demonstration Grant on the use of Community Energy Storage for Grid Support (using Li-ion EV batteries), a co-principal Investigator on a DOE EERE SunShot award on the use of smart-grid ready PV inverters and a co-principal investigator on a DOE grant on smart grid friendly electric vehicle charging station. Mr. Asgeirsson received his bachelor and master’s degrees in electrical engineering from the University of Michigan. He is a member of the board of directors of DTE Engineering Services, Inc., the University of Michigan Transportation Research Institute Advisory Board, the Institute of Electrical and Electronics Engineers and is a registered professional engineer in Michigan.
About Deb Frodl
Deb Frodl is Global Executive Director, Ecomagination. She leads GE’s business strategy and commitment to accelerate innovation and growth in resource constrained world through efficient and intelligent solutions. Deb also leads corporate marketing. A 25-year GE veteran, Deb began her career with GE Capital Fleet Services and held various positions in marketing and services. In 2010, Deb was named the Chief Strategy Officer for GE Capital Fleet Services and Global Alternative Fuels Leader for GE. Deb was responsible for the commercial organization including strategy, marketing, commercial excellence, telematics and a team member of ecomagination. Deb is the Executive Champion of the Minneapolis GE Women’s Network and a member of the Executive Steering Committee for GE Commercial Women. Deb was recognized as a Top 25 Industry Leaders by the Minneapolis-St. Paul Business Journal, Most Influential Women in Fleet Management by Automotive Fleet and Sustainability All Star by Green Fleet. She was also recognized by Connected World Magazine as a 2013 Top Women in M2M and Women’s Council on Energy and the Environment as 2014 Woman of the Year.
Marissa Rosen

Marissa is the Owner of Climate Social, LLC. She holds a bachelor's degree in communications from Mizzou and a master's in environmental studies from UPenn. Connect with her to discuss TriplePundit's popular Twitter Chats or anything else sustainability + digital marketing! marissa@triplepundit.com

4 responses

  1. Why should anyone believe anything Ford says about its electrified vehicles given how it flat out lied about the fuel economy of C-MAX? And what’s the incentive to buy a plug-in hybrid today if next-gen Ford hybrids won’t need plugs, etc.? Seems more bleeding edge than leading edge…how is that not the case? Thanks for asking the tough questions Triple Pundit!

    1. Ignorant whining. I drive a Fusion Energi and get MORE miles than advertised and the charge on a standard outlet takes 5 hours, not 7 as advertised. I live 21 miles from work and make lots of trips in the evening and on weekends and I have yet to use an ounce of fuel in two months. With my current electric cost I’m getting about 120 miles a gallon, with 0 limitations on my driving. (granted its been ideal weather for EV) EV vehicles are difficult to gauge. Depending on how the battery holds up long term in less ideal conditions, the Energi is worth its price tag and more. I’m saving almost $200 a month in gas… Not to mention it blows any standard fuel burner off the line effortlessly and is a joy to drive. I’m not a C02 conscious person, but my immediate feedback is the car is worth every dime and then some. The Fusion Energi is easily a better value purchase than any car over 30k you can buy because of the gas savings. Ford also got it right with making the car very nice inside and out. The Titanium trim fusion might as well be a Lincoln. Its that nice inside.

  2. How many Ford employees actually have/drive electrified vehicles? Ford says in press releases that 65 million miles of electric driving have been “logged,” how many/what percent are from vehicles driven by employees? Why is Ford limiting build-out of a network to support electrified vehicles to its employees? Why should this be viewed as anything more than a cheap PR move?

    1. I like how Ford has NO problem talking about how it tracks and monitors how CUSTOMERS use its vehicles but skirts around answering this simple question of how many of its employees drive electric vehicles. At least the DTE guy even acknowledged the question…

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