Toy Recycling Gets a Boost from Tom’s of Maine and TerraCycle

Toms of Maine, recycling, waste diversion, plastic, toys, Leon Kaye, TerraCycle, landfill
What to do with toys once they are unwanted or broken? Tom’s of Maine and TerraCycle say they have an option.

It’s pretty obvious what to do with cans, glass containers and even plastic bottles once they’re empty. But for other products, such as plastic toys, recycling can pose a tricky question. After all, the types of plastics that are accepted into waste management streams vary by municipality.

But natural personal care company Tom’s of Maine, in a partnership with TerraCycle, says it has a solution.

As part of the brand’s Less Waste Challenge, consumers can collect and box broken or unwanted toys and send them to TerraCycle. The process is simple. Customers click a link to print a free shipping label, and then send the goods to TerraCycle. Both companies infer that any toys will be accepted, including plush toys such as stuffed animals.

In the meantime, TerraCycle is trying to boost the recycling of toys, including electronic gadgets, by selling boxes that are designed to encourage and scale their recycling. Neither company has disclosed how the toys they collect will be recycled or upcycled.

Tom’s of Maine has promoted the recycling of toys before. Two years ago, the company tried to raise awareness of the fact that billions of toys are purchased annually, and cited statistics suggesting that over half of them are tossed away when no longer wanted. The company also partnered with TerraCycle on the initiative, which similarly allowed customers to mail in their old toys for recycling.

There is one caveat: Both companies suggest that customers not ship the box until at least 10 pounds of toys are tucked inside. But unlike other recycling campaigns — such as TerraCycle’s recent partnership with Garnier, which also called for a high volume of waste in one package — accumulating 10 pounds of toys should not be too steep of a challenge for the typical household.

As the global economy recovers, the sales of toys have surged. One trade association reported that the American toy industry alone surpassed over $20 billion in sales last year. But the wide use of plastics in these toys, many of which have a short life, highlights concerns that far too many of them end up in municipal dumps. Reports from publications including the Guardian, which suggest that recycled toxic electronic waste has come back as children’s toys, further indicate that the industry can do far more to become more responsible and sustainable.

This toy challenge is part of a Tom’s of Maine initiative to educate consumers about the amount of waste their households send to landfill. Last year, the company accelerated its waste diversion awareness efforts by urging customers to reduce the amount of waste tey throw away by one pound a week. The maker of natural toothpaste and deodorant says such behavior changes have prevented the disposal of over 226,000 pounds – or promises from approximately 4,300 customers.

Image credit: Diane Bales/Flickr

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Based in Fresno, California, Leon Kaye has written for TriplePundit since 2010. He has lived across the U.S., as well as in South Korea, Abu Dhabi and Uruguay. Some of Leon's work can also be found in The Guardian, Sustainable Brands and CleanTechnica. You can follow him on Twitter (@LeonKaye) and Instagram (GreenGoPost).

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