Big “Green” House

Can a 15,000 square foot home that houses two people be considered green? Today’s front page of the Marin Independent Journal features a picture of Michael Klein’s rammed-earth home designed by Sim Van der Ryn, which will soon be open to the public for the first time. The story got me thinking once again about … Continued

DriveNeutral in the News

DriveNeutral the Presidio School of Management project that allows drivers to offset CO2 emissions made it to the pages of the Christian Science Monitor this week. This is great news for our pet project of course but we also are gratified to see the idea of emissions offsets getting to such wide audience.

Europe Takes a New Look at Nuclear

According to The Christian Science Monitor the European Union’s Energy Commissioner stated last Wednesday that, Europe needs to “look at nuclear power and at renewable energy,” to reduce dependence on imports. With Russia cutting the flow of natural gas into Europe, nuclear is getting some new positive press. Some are even arguing that in order … Continued

Medium and Message

There are (at least) two ways of approaching the subject of sustainable marketing. On the one hand we can look at marketing as a set of tools that have no inherent ethical, moral or sustainable implications. From this view the tools take on the qualities of their object, but have no moral impact themselves. Thus … Continued