Deborah Fleischer is founder and president of Green Impact, a strategic sustainability consulting practice that helps companies walk the green talk. She helps companies design and launch new green strategies and programs, as well as communicate about successes. She is a GRI-certified sustainability reporter and LEED AP with a Master in Environmental Studies from Yale University and over 20-years of direct experience working on sustainability-related challenges in both the public and private sectors. She brings deep expertise in sustainability strategy, stakeholder engagement, program development and written communications.Deborah has helped to design and implement numerous successful cross-sector partnerships and new green initiatives, including the California Environmental Dialogue, Curb Your Carbon and the Institute at the Golden Gate.She has helped create lasting alliances among such organizations as Sierra Club, Natural Resources Defense Council (NRDC) and the Golden Gate National Parks Conservancy with companies such as Disney, Arco, Bank of America and Passport Resorts.You can follow her occasional tweet @GreenImpact or contact her directly at

Green Teams: Three Examples eBay is Using to Meet Corporate Sustainability Goals

Green teams and employee engagement. These two buzz words seems to be gaining traction. Earlier this year, launched a new green team center. And the topic is starting to be included on conference agendas; Communicating Sustainability 2010, hosted by Applied Materials next week, includes an emphasis on employee engagement. Earlier today I participated in … Continued

Three Reasons to Pilot the Outdoor Industry Association’s New Eco Index

I was backpacking with three friends this past weekend in Point Reyes National Seashore and our equipment was a smörgåsbord of outdoor retail brand names:  Marmot, The North Face, REI, Therm-a-Rest and Patagonia, to name a few. What do these five brand names have in common? They are all part of the Outdoor Industry Association’s … Continued

Women’s Earth Alliance: Three Strategies for Growing a Successful Social Enterprise

I have witnessed the Women’s Earth Alliance (WEA) grow from a seed of an idea by Melinda Kramer, its founder and co-director, to an organization that is making a global impact by connecting grassroots women environmental leaders to what they need most: resources, training and advocacy. After attending WEA’s recent Weaving the Worlds Gala, I … Continued

Sustainable Conservation: Pushing the Envelope on Ecosystem Services

At the Bay Area Open Space Council’s 11th Annual Regional Conference yesterday, Ashley Boren, executive director of Sustainable Conservation, presented to a sold out conference about one of its new program areas:  ecosystem services. I actually worked for Sustainable Conservation in its early days. It has grown from a start-up to an effective organization that … Continued

The Park Prescription: Take Five (Minutes) and Call Me In the Morning

Did you know that only five minutes of exercise in nature can boost your mood and  improve self-esteem? At the Bay Area Open Space Council’s 11th Annual Regional Conference yesterday, Daphne Miller, M.D., Associate Clinical Professor, Department of Family and Community Medicine, UCSF spoke about the “Park Prescription”:  prescribing to patients they spend time in … Continued

Skoll Foundation: Six Trends in Social Entrepreneurship

Social entrepreneurship—the art of creating programs with a transformative business model focused on bringing about large-scale, positive change—plays a critical role in building a more sustainable future by increasing income, improving environmental quality, creating jobs, and enhancing quality of life. But just like any start-up, there comes a time when a great idea needs an … Continued

Five Attributes That Make a Sustainability Report Great

EcoStrategy Group’s new report, Trends in Sustainability Reporting:  A Close-Up Look at Bay Area Companies, provides a helpful overview of the business value for reporting on environmental sustainability and a solid checklist of issues to take into consideration if you are about to embark on a sustainability report. The study analyzes how the top Bay … Continued

MIT Enterprise Forum: Creating Value Through Sustainability

Here is an option for what to do with your employees the week of Earth Day: host a live viewing of “Creating Value Through Sustainability,” an educational forum and worldwide Webcast on the triple bottom line, presented by the MIT Enterprise Forum in collaboration with the GREENGUARD Environmental Institute on April 20. The forum features … Continued

Sustainability Communications: Four Tips for Bringing Your Written Materials to Life

Do you want your written communications to inspire new actions? Over the weekend, I was reading a few of the books in my pile on organizational change and motivation and I started thinking about how these concepts could be integrated into my current sustainability writing projects. How can we create CSR reports, corporate sustainability web … Continued

Four Ways to Get Your Company Ready for Earth Day

Earth Day is only six weeks away (April 22nd).  Are you ready? While we all know that a commitment to sustainability goes beyond going green one day a year, Earth Day is the perfect opportunity to remind employees of your commitment, highlight programs and accomplishments and launch a new campaign. Pick Something Tangible and Visible … Continued

Deloitte: Best Practices for Going Green

What do you think of when you hear Deloitte? You might think of a professional services firm or Big Four auditor. Today, the company has also put a big green stake in the ground, both looking internally to green its operations and as an offering in its consulting practice. Two aspects of this work are … Continued

Spot Pet Treats: A Greener Way to Reward Fido

It is tough being a socially responsible doggie owner.  Between the necessary poo-bags, toys, food and treats, I know my personal footprint went up after I got my pooch. But Spot Pet Care has come out with a new product, Spot Pet Treats, that makes it a bit easier to be a greener pet owner. … Continued

Sustainable Systems at Work: New Offering from Northwest Earth Institute

By Deborah Fleischer, Green Impact On the most mundane level, green teams focus on practical issues, such as eliminating bottled water or improving recycling at the office. On the more ambitious front, they can educate individuals to be agents of change and raise awareness of strategic sustainability issues, inspiring innovative, greener solutions. Sustainable Systems at … Continued

No Impact Experiment–1 Week Carbon Cleanse Starts Jan. 10th

For a potential client, I have been spending some time thinking about the various strategies for inspiring new, greener behaviors and how one gets new solutions to spread throughout a corporation. How long does one need to commit to a new behavior before it becomes a new habit?  Will a friendly competition between offices spur … Continued

Three Reasons to Have Great Hope for the New Decade

Yes, a new decade is upon us.  Happy New Year! While there have been many “best of 2009” stories posted recently, I think Joel Makower’s blog this week does a great job of summarizing the key green business trends, the good news and the bad news, over the past decade. It is the perfect warm … Continued