Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading brand known for its authenticity, transparency, and progressive business practices. For more than 25 years, he has helped millions of Americans make green and ethical product choices, beginning with his bestselling book, How to Make the World a Better Place, a Beginner’s Guide. He went on to author five additional books, including The Responsibility Revolution and Planet Home. He is a board member of Greenpeace US and Verite and also co-founder of the American Sustainable Business Council. Please visit to learn more and visit Jeffrey’s blog. He can also be found on Twitter (@jeffhollender) and on Facebook.

A Business Call for a New Economy: American Sustainable Business Council

Never in my wildest dreams did I ever expect to spend a day at the White House with 29 members of the Obama administration – including Lisa Jackson, Administrator of the Environmental Protection Agency; Hilda Solis, Secretary of the Department of Labor; Nancy Sutley, Chair of the Council on Environmental Quality; and Greg Nelson, Chief of Staff of … Continued

Jeffrey Hollender on Sustainable Banking

A recent study proves that sustainable banks deliver higher financial returns than some of the world’s largest financial institutions.

Walmart’s Sustainability Efforts Stall Under New Leadership

Several years after Lee Scott’s departure as CEO, something has gone seriously wrong with Walmart’s sustainability progress. Was Walmart ever serious? Yes. I’ve looked Lee Scott in the eyes – he was a believer. When things started out, it wasn’t about greenwashing. The traditional Walmart business model was and remains broken, the stock was in the toilet. Sustainability was a smart strategic move with a sound business case.

Jeffrey Hollender: My New Year’s Resolution

In 2012, I resolve to be a better activist. Despite the fact that “The Protester” was recently named the 2011 Person of the Year, I hope we’re just getting started. I hope we’re awaking from the long, dark, inward-looking, me-focused sleep that began at the end of the 1960s as the Vietnam War came to … Continued

If You’re Happy With Your Work, You’ll Create Much Greater Value

All unhappy people are alike in that they negatively affect a business’ financial bottom line. Several years ago, Gallup estimated that Americans who are actively disengaged with their work – almost 30% of all employees – are responsible for a staggering $300 billion in lost productivity annually. This is in addition to what they receive … Continued

Legacoop Cooperative in Bologna, Italy Empowers Worker-Owners

This post is the first in a series of articles by Jeffrey Hollender on cooperative businesses models, specifically from Mondragón, Spain That Italian and Basque cooperatives have grown so large is somewhat a mystery since, unlike capitalist enterprises, cooperatives are not expansionist by nature… Capitalist enterprises tend towards growth because increased scale generally leads to … Continued