Guest Post: Recipe for Student Health and Success

One teacher’s quest for real answers to the problem of student underachievement. When I was a kid, crossing the Golden Gate Bridge meant paying a toll each way. For decades traffic slowed (or stopped) morning and night, every workday. Then, because 30 years is enough time to think things through, a light bulb went on … Continued

Could U2 Leader Bono Brand the USA?

If social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing, U2 singer Bono might be the master of it. Through his plan: “One campaign to make Poverty History” launched this year, Bono has been signing up his audience as members. He hoped to get … Continued

Kraft decides to Fight Obesity Among Children in a Big Way

Between the 1960s and 1980s, the percentage of overweight children in the US hovered around 6%. Since 1980, the rate of obesity in children aged 6 to 11 has more than doubled, and the rate in adolescents has tripled to 16%. Currently one child in five is overweight. The increase is in all age, race … Continued

Branding citizen?

At the Presidio School of Management, we first heard of dialogue framing through the work of George Lakoff (Don’t Think of an Elephant). Yesterday, I just reconnected with the same concept about framing words, discussions, debates at the Bioneers Conference, during Thom Hartmann intervention: “Beyond Framing, How deep neuro-linguistic programming communicates”. He stated that to … Continued

A possible vision behind Ebay’s acquisition of Skype?

It was announced in a big marketing splash: eBay will buy Skype. The business analysts were perplex, the Skype consumers surprised. Why in the world would an online auction company acquire an online communication service provider? Market studies, social and behavior trends studies were certainly conducted by Ebay in order to make the move. The … Continued