Freelance writer Mary Catherine O'Connor finds that a growing number of companies are proving the ways that they can make good financially, socially and environmentally (as the triple bottom line theory suggests).With that in mind, she contributes to Triple Pundit, as well as to Earth2Tech and other pubs focused on sustainability. She also writes The Good Route, an Outside Magazine blog that addresses the intersection of sustainability and the active/outdoor life.To find out more, or to reach her, go to

Odwalla Squeezes Out the Oil—Much More Oil Than Coke Squeezed

Juice maker Odwalla has announced that, starting in March of 2011, it will move to a new type of plastic for its single-serve juice packaging. That bottle of C Monster or Mango Tango you pick up on your lunch break will no longer be derived from a completely petroleum-based plastic. The new “PlantBottle” will be … Continued

Stonyfield Plants Seed for Better Packaging

Each year, Stonyfield Farm sells 200 million of its “YoBaby” and “YoKids” individual, 4-ounce yogurt cups (they’re sold in multipacks of four). This makes up 27 percent, by weight, of all its products sold each year. But these little containers had become a big problem for this forward-thinking company, from both waste and health perspectives. … Continued

Will Whitman’s Opposition to Prop 23 Help Get Her Elected?

Sure, seeing former Secretary of State George Shultz come out against Proposition 23, the November ballot measure that would stop California’s landmark emissions-reduction law (AB32) in its tracks, might have raised some eyebrows. But Shultz has been actively pushing for energy independence and the increased use of renewable energy, so really, his support of AB32 is no surprise. … Continued

EPA to Retailers: Watch For ‘Pesticidal’ Claims

Cleaning and pest control products sold at 99¢ Only Stores will kill germs and bugs…and who knows what else.  In a significant ruling, an EPA administrative law judge has ordered 99¢ Only Stores, a chain with 273 stores across the country, to pay $409,490 in penalties for the sale of illegal unregistered and misbranded pesticides … Continued

Fight to Derail AB32 Could Spill Into Courts – Outside California

Thanks to a ballot initiative waged by a group called the California Jobs Initiative, California voters will decide in November whether to move forward with implementation of the state’s landmark emissions reduction law, the Global Warming Solutions Act (AB32), even though it was signed into law in 2006. But if the initiative, Proposition 23, fails, the … Continued

Few Stars, Many Laggards Among Communications Firms

As companies increasingly devote resources toward becoming more sustainable, it falls on their internal marketing teams and/or external communications firms to communicate these intentions to customers. And this is where things too often fall apart, through branding that turns into greenwashing, or through poorly-deployed marketing plans that fail to hit their high notes. And so … Continued

Koch Industries Funding Fight Against Climate Change Law, Via Subsidiary

The Yes on 23 Committee, a.k.a. the California Jobs Initiative, a.k.a. the November ballot initiative Proposition 23 which would suspend AB32, California’s climate change law, became $2 million richer yesterday. The funding came through $1 million donation from Flint Hills Resources, a subsidiary of Koch Industries, and another $1 million by another oil refiner, Tesoro, reports … Continued

Bjorn Lomborg, the Not-So-Skeptical Environmental Skeptic

(Also reported on by RP Siegel here) The economist and author Bjorn Lomborg has been called the Danish doubter and compared to Adolf Hitler because of his failure to add the human element into his analysis of the climate crisis. In his books The Skeptical Environmentalist and Cool It: The Skeptical Environmentalist’s Guide to Global … Continued

EPA Ruling Could Keep Calif. Coast Cleaner and Shipping Industry in Check

If you read InvestigateWest‘s piece on the cruise industry  this month, or our own coverage of the industry , you know that what happens below deck ain’t nearly as pretty or clean or fun as what happens on deck. But there was good news for the California coastline on Wednesday, when the EPA announced it … Continued

Bellwether Materials: A Startup in Sheep’s Clothing

Priscilla Burgess is presently one last fire-resistance test away from really putting the product that she’s developed over the past three years into motion. She’s already cleared the R-value and sound-resistance tests needed to certify that the building insulation her startup, Bellwether Materials, makes is ready for market. Burgess, one of the 100 CleanTech Open … Continued

Cleantech Trend: Boosting Fleet Efficiencies

Amid the poster-board displays and smiling, hand-shaking entrepreneurs at the Cleantech Open National Conference in San Jose last week, a trend emerged. A number of the 100 semifinalists vying for the 18 regional finalist spots in the competition have developed technologies that will juice up the miles per gallon that fleets of vehicles (trucks, vans, … Continued

Lights Out for Climate Bill? Lights (and $$) On for Photosynthesis.

Cleantech played second fiddle to an unexpected mini-forum on carbon trading during the lunchtime session at last week’s Cleantech Open National Conference in San Jose. Attendees chomped on salad and gave half of their attention to a “rah-rah, go entrepreneurs” address by Jonathan Ortmans, senior fellow with the Kauffman Foundation, one of the event’s sponsors. … Continued

Calif. Climate Law Supporters Begin Ballot Battle

November is just 15 weeks away, and the battle over Proposition 23, a ballot measure that would suspend the implementation of California’s landmark climate change legislation, AB32, is heating up. The NRDC has started a YouTube campaign and a policy group, called the Bay Area Council, held a forum on AB32 on Thursday evening to … Continued

Bee Massacre at Hayes Valley Farm

Wow. Someone in San Francisco clearly doesn’t like bees. Or, perhaps, doesn’t like urban farming. Maybe it’s both. Whatever the underlaying motivation, the result is the destruction of two healthy colonies of bees, and a major blow to a third, that were being cultivated at the Hayes Valley Farm. A 2-acre sliver of land under … Continued

Tracking Deepwater Horizon Developments: How to Chart Your Course

You’re maybe feeling a little saturated on oil spill news, but the sad fact is, you’ll have to get used to it. And despite the hopeful news that  work being done right now may just stop the hemorrhage, the 182 million gallons, or so, of oil that is already in the Gulf isn’t going to disappear, … Continued