Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing. || ==> For more, see

Dell: The Invisible Green Computer Company

When I say Dell, what comes to mind? If you’re like most people, not much. Perhaps a vague recollection that it’s a custom computer building company. Maybe that it has some sustainability measures. I’m betting you’re painfully short on specifics, and it’s been a while since Dell’s been actively on your radar. You’re not alone. … Continued

Can a Zero Carbon Wine Come from New Zealand? Wines Says Yes

Being a greener business can take many shapes and levels of complexity, but sometimes it’s the obvious that can make a substantial impact. Take Wines: Among its many sustainability minded touches is intentionally having longer rows in the vineyard. Why? That means less turns for the tractors, which results in decreased fuel consumption. But … Continued

Pepsi’s New 100% Plant Based Bottle: Too Good to Keep to Itself?

We all know that the amount of plastic generated by the manufacture and consumption of beverages constitutes a huge use of resources. Coca Cola has long been a leader in doing something about it, becoming a large scale recycler itself. Roughly two years ago, it began changing the bottle itself with the creation of PlantBottle: … Continued

PlugShare App Removes EV Owner Range Anxiety & Creates Community

I don’t know about you, but for perhaps the first time ever, I want to buy a Nissan. The Leaf, of course. But there’s a problem. Where can I charge it? Sure, I live in Portland, the ecotopia where there are likely oodles of places to do it. And outside that bubble? Not so clear. … Continued

How to Green Textbook Sales: Tear Them Into Chapters

Has this ever happened to you? After buying a huge stack of books for your University courses, half of them end up being used for only a single chapter, or perhaps a handful more. That’s money and resources that didn’t need to be used. But up until now, professor’s hands were tied, as they typically … Continued

Avego: How To Take Cars off the Road, Now?

In our still car dominated society, traffic is, for the moment, a necessary evil. Sure, mass transit options are increasing in some cities, and numerous efforts are making bicycle commuting more amenable and doable. But rush hour is still a twice daily reality for most of us. What can be done to reduce traffic, right … Continued

Boxsmart Helps Companies Go Beyond Recycling

Recycling seems like a straightforward thing from the consumer vantage point: A little bit of sorting, put it in the bin, and it’s whisked away, recycled into the many products we all buy that contain recycled material. Only it’s not as beneficial as it may seem, since a substantial percentage of the material gets sent … Continued

A New Way To Conserve Electricity: Stickers?

How do you get people to save electricity? The pain of the monthly bill is certainly an incentive, but it’s an after the fact, fleeting one, people lapsing back into their usual behaviors. Video of giant crashing icebergs is far overused, and has no direct connection to people’s lives (Or so they think). Angry guilt … Continued

Suitsak: The Key to a Major Increase in White Collar Bicycle Commuters?

In many parts of the world, cities are actively taking steps to increase biking as a daily activity – London’s “bicycle superhighway” is the latest example, generating a staggering 70% increase in bike use in one year, even on regular streets. But there’s a hitch to getting a broader professional segment of the population on … Continued

Water Offsets: Real, Beneficial, and Here

Something interesting is bubbling up in the Pacific Northwest. And it’s not beer. But it has a connection to it. Water offsets, or as their creator BEF calls them, Water Restoration Certificates do the seemingly impossible: Bring water back to dead or seasonally running waterways. Four billion gallons as of 2010. But it’s not some … Continued

Mitsubishi to Sell Electric Vehicles at Appliance Stores

2011 is being hailed as the year that electric cars finally (re)emerge as a contender for the hearts, minds, and increasingly tight pocketbooks of consumers. Electric vehicles, at least initially, will require people to behave differently, having to find or create their own way to charge it rather then depend on gas stations being ever … Continued

Attacking the Oceanic Garbage Gyres with…Art?!

Plastic, to most people, is just a vehicle to carry their groceries, contain their soda or water, and serve as a utensil for their lunch. But as you and I know, the disposal of it is a hugely problematic issue, much of it accumulating in the ocean in enormous islands, or gyres, either continuing to … Continued

NedWater Turns the Water Cooler Into a Tool of Action

Many of you reading this have a glass of water sitting nearby. Water is typically seen either neutrally, something that just comes out of your tap, or contentiously, a wasteful carbon intensive purchase whose plastic containers generate huge amounts of waste annually. What if your water purchase was actually beneficial to many people, and its … Continued

Bicycle + Lawnmower = Mowercycle

How do you combine American’s need for the big, the fast, and the green? (Yes, we’re talking about lawn care). Students at the University of Wisconsin-Madison have one answer in the works: The Mowercycle by  Real Power. One of the entrants in the third annual Engineering, Mechanics and Aeronautics design competition, Mowercycle combines the size … Continued

Can DHL Crowdsource Package Delivery?

City life has a lot going for it, but for most cities, the high density brings with it high traffic. That high traffic is both exacerbated and created in part by the numerous small parcel transport vehicles picking up and delivering throughout the day. What if package delivery could be crowdsourced? That’s the question DHL … Continued