Bringing Social Cause Marketing to China, California Style

Even by itself, each one of these three statistics is enough to bring deep fear to any socially and environmentally conscious person: 1. Of the world’s 20 most polluted cities, 16 are in China 2. The Chinese automobile market is expected to be bigger than the U.S. market by 2025. Some 74 million Chinese families … Continued

Corporate Marketers Be Aware: Scan the Environment with Care!

Could hurricane Katrina be a classic case of “Blowback” to the Bush Administration’s refusal to sign the Kyoto Protocol? From a marketing standpoint it is, and we see the President’s advisors and PR people working overtime to re-brand and market him as the strong leader amid disaster. The results of this effort we will have … Continued