Similar to individuals, organizations are now meeting their employees where they are and have made a pivot from focusing on only corporate social responsibility to total company wellbeing.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Mars partnered with the UK Women’s Business Council last year to create ‘The Pipeline Effect’, a toolkit for enabling gender parity beyond middle management.
This year’s #PressForChange theme encouraged brands to forgo flashy campaigns and instead focus on creating programs that can make a lasting impact.
In aviation, a field that relies heavily on STEM, many of us look to trailblazing women such as Amelia Earhart, Bessie Coleman, Sally Ride, and Margaret Hamilton for inspiration. Reflecting on the remarkable paths these women charted inspires women and girls nationwide to dream – and dream big! Here are a few ways JetBlue helps them do that.
Evidence suggests that when it comes to gun violence, consumers are becoming more comfortable with companies and brands taking a stand on this controversy – regardless of their political affiliation.
As a society, we have a responsibility to inspire the next generation of female science, technology, engineering and math (STEM) leaders.
As a critical link in the supply chain, brand owners and food manufacturers have responsibility for maintaining the integrity and identity of non-GMO products and their inputs.
Whether or not the SDGs actually take root or not, the fact is that corporate responsibility has come a long way this decade – and the United Nations deserves far more credit that what it has earned over the past half century.