Earlier this week, General Mills’ social media team reminded the public about the new Trix cereal in a cute video posted on the company’s Facebook page. While the bunny scored some points, the post was overwhelmingly panned by commenters.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Corporations across the board are struggling to figure out how exactly to be more strategic in their giving. However, working with brands who are able to do so successfully, we have gained a wealth of insight and best practices. The following steps will help you as your corporation looks to get more strategic in your philanthropic giving.
One of the largest palm oil companies in the world, Singapore-based Golden Agri Resources (GAR), has announced a four-year plan to trace more than 7 million tons of palm oil all the way back to its point of origin.
More than 100 years ago, the first fledgling calls for business transparency were heard. At that time, it was in the grueling textile mills where children worked intolerable schedules in place of school. Today, transparency figures into every business sector. Businesses know that consumers care not just about what they buy, but also the values the company puts to work. And they are willing to ask for accountability.
While humane, environmental and hunger-relief organizations are seeking ways to feed the ballooning population that is expected to reach 9 billion by 2050, health organizations are scrambling to curb obesity and stymie heart disease. An abundance of research supports the notion that one of the easiest and most powerful interventions to address all of these challenges is a plant-based diet.
A sustainable economy will depend on business policies that will advance change on a societal level. Here are three important policies that can do that.
Ikea is expanding its product line into surprising new directions. In the coming months, the furniture giant will release a tabletop hydroponic garden and “the iPad of bikes.”
For decades, water scarcity was fiercely debated; today, we recognize it as an unfortunate and permanent reality. Advancing policy, technology and collaboration are the only ways to build a more sustainable and secure water future.
As organizations work to meet sustainability standards across their entire supply chain, they’re taking a hard look at the socioeconomic impacts of the electronics that form the backbone of their business. And they’re holding their vendors to ever-higher expectations.
Research suggests the presence of corporate philanthropy programs have the potential to increase revenue by up to 20 percent, reduce staff turnover by up to 50 percent, and can even have an effect on the overall mood and health of employees.
At a recent event hosted by the Environmental Media Association, TriplePundit connected with an inspiring group of genuine and authentic celebrities who are truly passionate about the environment and creating a better world.
Considering that the current recipe for McNuggets has over 30 ingredients, the fact McDonald’s has taken so long to change the recipe makes one wonder if the company’s product-development team is a few French fries short of a Happy Meal.