ExxonMobil is fighting to keep the Massachusetts attorney general’s office from accessing millions of records relating to its 1980s research that allegedly led the company to realize its operations would lead to worsening climate change.
Advertising & Marketing
The Grocery Manufacturers Association, a powerful food lobby, is feeling the pinch of consumer advocacy as some of its biggest members, including Campbell Soup Co., Nestle and Mars head for the door, taking billions of dollars of advertising strength with them.
Visa announced the launch of its new foundation this week and with it, a contribution of $20 million to World Women’s Banking. Its aim is to develop new products and services for women entrepreneurs in underserved communities. But not everyone feels microloans with large repayment percentages by for-profit companies are helping struggling business owners. Can Visa break that cycle?
Millions of Americans take vitamin supplements to improve their health. But a new study study suggests that in some cases, too much of a good thing can yield the opposite result. The findings of an ongoing long-term, large study begs the question whether it’s time to ensure there’s more regulation of vitamin and mineral supplement dosages.
The Florida Attorney General’s office has announced it will be going after those companies that “price gouge” in accordance with the state’s stiff law that is meant to protect consumers during disasters like Hurricane Irma. But some companies are already trying to lead the way with innovations and transportation price reductions, reflecting what one airline spokeperson gauged as a “new dynamic for businesses faced with providing pricey but urgent services.
If your brand promise connects with your actions, you’ll enjoy consumer loyalty. Thus, authenticity has become the currency in the world of brands. What does that mean for advertising and engagement?
Reebok’s response to Donald Trump’s comments about Brigitte Macron’s physique was one of the best-timed tweets in years. We expect more companies to risk taking a political stand as the president’s popularity continues to decline.
The brand consultancy Enso ranked 150 top U.S. brands, and found Starbucks and NPR to be the most “polarizing.” Yet both organizations have shown that they can be controversial, popular and successful.
Trust in brands has never been lower. And expectations have never been higher. Here are two paths for using the power of brand to fight injustice and create the good life, based on BBMG and GlobeScan’s global research into Aspirational and Advocate consumers.
The story of a transgender mother and her adopted child has made waves across India and the world — and it puts the focus on transgender rights, which still face an uphill climb in India.
Sixty major brands have pulled their ads from Bill O’Reilly’s show in the wake of a sexual harassment scandal. Ratings for the show are up, but the lack of ad money could push him off the air — and yesterday he announced a mysterious ‘vacation.’
This month JPMorgan slashed its online advertising to avoid being placed next to fake news or offensive videos — and it says the move didn’t hurt its online presence one bit. For many, the case study raised more questions about the viability of Internet ads and whether it’s worth the brand damage to risk being placed next to dodgy material.
So, how do you talk about a polarizing issue? How do you convince someone that the environment should be protected? That racial justice is important? That immigrants should be welcome? YouTube and Upworthy share how to navigate tricky topics on conversation and make your story go viral.