Uniting brands and fans, and the sports and entertainment they love, around collective action for social good goes beyond marketing, cause marketing and sports marketing into helping to effect substantial social change.
The newswires, and social media, have been buzzing over Papa John’s CEO blaming the National Football League for his company’s decline in sales. But many of the pizza chain’s current struggles are self-inflicted.
The majority of Miami realtors say their clients don’t usually ask about sea level risks or other climate-related problems that would help them gauge whether the property would be a good buy. And they don’t have a problem paying a premium for the coastline, either.
Reebok’s response to Donald Trump’s comments about Brigitte Macron’s physique was one of the best-timed tweets in years. We expect more companies to risk taking a political stand as the president’s popularity continues to decline.
A Philadelphia social enterprise is partnering with the NFL to collect surplus food at this weekend’s draft and reroute it to local hunger-relief organizations.
The Seattle Mariners are serving toasted grasshoppers at ballgames, and fans are bugging out over them: The restaurant quickly sold out, and will limit how many are sold at future games. Could this start an insect culinary revolution here in the U.S.?
Last week North Carolina passed legislation that aimed to reverse the state’s so-called “bathroom bill.” But many in the LGBT community say the new law still allows and condones discrimination.
Nike will release a high-performance hijab for female Muslim athletes next year, becoming the first major athletic brand to design such an item targeted to the Muslim market.
The 32-team World Cup is usually a global gold mine for FIFA and its sponsors, which pay up to $50 million to have their brands associated with the event. But so far, sponsors aren’t flocking to align their brands with the 2018 World Cup in Moscow.
Scientists speculate that if climate change continues on its current trajectory, there won’t be a future for the Summer Olympics, due to the decreasing number of “safe cities” to hold the games.
In a letter to FIFA, a Dutch labor organization asked soccer’s international governing body to pay damages to a Bangladeshi migrant worker by the end of this month or face a court case in Zurich. The group says the worker’s story is emblematic of the ongoing abuses migrant workers face in Qatar while building stadia to host the 2022 World Cup.
In honor of the return of Bill Belichick and the forthcoming NFL season, sustainability pros should “steal” these plays from the marketing playbook. What follows are four plays that have been “stolen” (a la Spygate) from the marketing playbook.
With the Olympic Games due to start this weekend, Rio de Janeiro is far behind in its pledge to clean up polluted shorelines. So, doctors are arming athletes with sage advice: If you plan to compete in Rio’s sewage-laden waters, keep your mouth closed.