How Good Amplifies the Value of Sports Partnerships

Uniting brands and fans, and the sports and entertainment they love, around collective action for social good goes beyond marketing, cause marketing and sports marketing into helping to effect substantial social change.

Reebok Mocks Trump Over Comments to French First Lady

Reebok’s response to Donald Trump’s comments about Brigitte Macron’s physique was one of the best-timed tweets in years. We expect more companies to risk taking a political stand as the president’s popularity continues to decline.

Seattle Baseball Fans Can’t Get Enough Toasted Grasshoppers

The Seattle Mariners are serving toasted grasshoppers at ballgames, and fans are bugging out over them: The restaurant quickly sold out, and will limit how many are sold at future games. Could this start an insect culinary revolution here in the U.S.?

2018 World Cup in Russia is Toxic to Sponsors

The 32-team World Cup is usually a global gold mine for FIFA and its sponsors, which pay up to $50 million to have their brands associated with the event. But so far, sponsors aren’t flocking to align their brands with the 2018 World Cup in Moscow.

Summer Olympics Can’t Compete in a Warming World

Scientists speculate that if climate change continues on its current trajectory, there won’t be a future for the Summer Olympics, due to the decreasing number of “safe cities” to hold the games.

FIFA Confronts Legal Challenges Over Human Rights Abuses in Qatar

In a letter to FIFA, a Dutch labor organization asked soccer’s international governing body to pay damages to a Bangladeshi migrant worker by the end of this month or face a court case in Zurich. The group says the worker’s story is emblematic of the ongoing abuses migrant workers face in Qatar while building stadia to host the 2022 World Cup.

Don’t Swallow: Rio Faces Health Concerns Ahead of Summer Games

With the Olympic Games due to start this weekend, Rio de Janeiro is far behind in its pledge to clean up polluted shorelines. So, doctors are arming athletes with sage advice: If you plan to compete in Rio’s sewage-laden waters, keep your mouth closed.