Poverty Solutions
Fair Trade
Social Equity
Communicating Sustainability

A Year in Purpose: The Top 10 Trends of 2018

As this year winds down, Cone evaluated a year’s worth of purpose-driven activities, campaigns and announcements to bring you the top 10 trends of 2018.

Activism at Work: Let Us Count the Ways

If businesses are truly interested in social responsibility, then they should also support employees engaged in social or environmental activism.

Act Now for Sustainability! Should Companies Be Activists?

Just what are the expectations, limitations and challenges that companies should consider when embracing activism? And how can we distinguish between companies making social change and others simply executing a public relations exercise?

Consumers Like Brands That Take Stands

Data on brands taking stands is becoming increasingly clear: More consumers worldwide prefer buying from brands that draw a line in the sand on issues they care about.