1,000 Certified B Corps Launch B Corp Ambassador Program: Professional Athletes Using Business As a Force For Good

B Corp Ambassadors Lead the Way Using Sports to Support Communities and the Environment

Today, the community of over 1,000 Certified B Corporations launched the B Corp Ambassador program, an ongoing, global effort to showcase professional athletes using business as a force for good. B Corp Ambassadors lead the way in their sport, for their sport by encouraging organizers, fellow athletes, and their fans to support communities and the environment.

B Corp Ambassadors join Certified B Corporations, such as Patagonia, GoLite, New Belgium Brewing Co., Elemental Herbs, Klean Kanteen, and Guayaki, to invite fans and fellow athletes to support a better way to do business and B the Change. Ambassadors, such as Dan Ross, Forrest Shearer, and Chanelle Sladics will be featured in short videos and profiled at: <http://www.bcorporation.net/b-the-change/ambassadors>.

“I’m really proud to be a B Corp ambassador. I think it stands for the most ultimate change I want to see on the planet: a global movement where business is a force for good. And to me, it’s the only solution,” said Chanelle Sladics, professional snowboarder and B Corp ambassador.

“The B Corp movement is not limited to just businesses. It’s a call to action for all of us,” said Andy Fyfe from B Lab. “With the help of these ambassadors, we’re transcending the conversation of better business, from the board room to the outdoors. Everyone can B the Change.”

B Corps represent over 60 industries, operate across 35 countries and have met the most rigorous standards for social and environmental performance, transparency, and accountability. They are leading a global movement to redefine success in business so one day all companies compete not just to be the best in the world, but to be the best for the world.

B Corp Ambassadors:

Dan Ross:

Professional Surfer


“The B Corp movement is about using business as a solution for social and environmental problems. It’s being able to look at your own business in the sense of what impact it has on the environment, and how you can tidy that up and still be a profitable business.”

“For me, seeing and learning the way that a company, like Patagonia, operates is such a refreshing thing to see within business. It’s not only about profit, profit, profit, but actually looking after people and places along the way. Coming in under that B Corp banner is about aligning with companies with those kinds of ethics.”

“From the way I see it, companies like Patagonia and organizations like B Lab and 1% for the Planet, are very closely aligned. For me, it’s like an extended family of being able to not only learn from them, but then to also be able to express to others the good work they’re doing.”

Chanelle Sladics

Professional Snowboarder


“B Corps are coming in and changing the way we operate day to day. The more aware you become, the more you seek out products that support your new belief systems. But at the same time, companies are already taking that initiative and teaching us. And the community of B Corps brings that call of action to life.  They are inspiring companies to make more dynamic shifts in the way they build their infrastructure so that they can also inspire the customers, and not just profit off of them.”

“My family and I just started a company called Simply Straws and we’ve really looked up to B Corporations because we also want to stand for a business far beyond just profit. The certification process was very meticulous, very rigorous, took months, and that’s a good thing. I can stand here confidently and say that they’re doing their job and making this world a better place.”

“I’m really proud to be a B Corp ambassador. I think it stands for the most ultimate change I want to see on the planet: a global movement where business is a force for good. And to me, it’s the only solution.”

Forrest Shearer

Professional Snowboarder


“Climate change is affecting our livelihoods as skiers and snowboarders. There are exciting solutions out there to reduce our impact on the environment. We need to work together. B Corp uses the power of business to solve social and environmental problems.”

“It’s important for me to support companies that are environmentally friendly. When you’re endorsing something, think about it in the long term. Do you really believe in it? I do.”

“I feel an obligation to be a steward for the environment. I support a more sustainable future. It’s my duty.

Full interviews available upon request. Contact Andy Fyfe: afyfe@bcorporation.net 

B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world.

B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing (1,000+ Certified B Corporations operating in 35 countries); 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (26 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 17,000 businesses use B Lab’s free B Impact Assessment).

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