Announcing the 2014 We First Brand Leadership Summit: Brands shaping culture

The We First Summit will offer corporate marketing, sustainability, CSR, and Foundation executives hands-on training in how to combine strategic storytelling and the latest social and mobile technologies to build their brand’s reputation, employee productivity, customer sales and social impact.

wefirst250We First, the leading purpose-driven brand consultancy, has announced a world-class lineup of speakers from Facebook, Unilever, The Coca-Cola Company, and UN Foundation for their 2014 Brand Leadership Summit, October 7-8, 2014 at the SLS Hotel in Beverly Hills, CA. The Summit’s two-day hands-on training is limited to 200 executives and focused on showing brands how to tell the story of their good work in ways that build their business.

Now in its 3rd year, the We First Summit has earned the reputation for being the premiere corporate event for purpose-driven social marketing. Attracting marketing, corporate communications, CSR, sustainability, and Foundation leaders from Fortune 500 brands and top non-profits, attendees learn how to use brand storytelling, community architecture, and scalable social technologies to protect their brand reputation, lead business, shape culture, and better our world.

During the two days, all attendees will create their own customized and actionable 2015 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices. This ensures attendees return to their organizations with tangible value and a clear roadmap for their upcoming 2015 brand marketing.

TriplePundit readers save $500! Enter promo code: TRIPLEPUNDIT (all caps) when you register at We encourage registering as soon as possible as tickets will sell out.

Shaping cultural conversations is now an imperative for brand leadership

The theme of the 2014 Brand Leadership Summit is ‘Brands Shaping Culture.’ “Connected customers now expect greater responsibility from brands and are willing to reward them for it,” says Simon Mainwaring, Founder and Chief Creative Officer of We First. “As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally shaping culture through their good work. Telling these stories effectively and rallying both employee and customer community support is now table stakes.”

Learn from the best brand leaders and community architects

Attendees are guided through six modules of training that reveal the latest social business landscape; how to define, frame, and share their brand story; the latest best practices in digital, social and mobile technologies; and how to activate employees and customers as brand advocates. Between each module, case studies are brought to life by global marketing leaders from some of the world’s smartest brands.

This year’s must-attend event will feature an exclusive line-up of world-class marketers and business leaders including:

Javier Rodriguez, Global Marketing Director, Sustainability Strategy and Communication at The Coca-Cola Company

Marc Mathieu, SVP of Marketing at Unilever

Andy McKeon, Global Customer Marketing Lead at Facebook

Aaron Sherinian, VP of Communications and PR at the UN Foundation

Simon Mainwaring, Best-selling author and Chief Creative Officer at We First

Additionally, every registration comes with a free standard ticket for your favorite non-profit, plus every attendee will receive a $50 credit for Uber, the revolutionary on-demand car service. Simply tap a button, get picked up in minutes, and arrive at We First ’14 in style!

Participating sponsorships are available to organizations or companies who share We First’s vision for business that builds a better world. Current sponsors include: The Coca-Cola Company, The UN Foundation, Uber, CSRwire, Forbes, and TriplePundit. For information on sponsorship or to register for the Summit, please visit www. and use code TRIPLEPUNDIT to save $500.

About We First
We First is a brand consultancy providing purpose-driven strategy, content, and training to help companies lead business, shape culture, and better our world.


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