Certified B Corps Launch: Athlete Ambassador Program

There is a growing movement of companies aiming to redefine success by using their business as a force for good. There is also a growing number of athletes seeking out companies that make durable products, monitor the responsibility of their supply chains, and give back to their communities.  Particularly in the outdoor sports industry, there are coalitions of athletes paired with organizations like Protect Our Winters and 1% for the Planet, taking a stand to protect their playgrounds from the effects of climate change. They want to represent more responsible companies, make them preferred vendors for competitions, and help engage their friends and fans to purchase with purpose as well.

Today, July 8th, the community of over 1,000 Certified B Corporations launched the B Corp Ambassador program, an ongoing, global effort to showcase professional athletes using business as a force for good. B Corp Ambassadors lead the way in their sport, for their sport by encouraging organizers, fellow athletes, and their fans to support communities and the environment.

“The B Corp movement is not limited to just businesses. It’s a call to action for all of us,” said Andy Fyfe from B Lab. “With the help of these ambassadors, we’re transcending the conversation of better business, from the board room to the outdoors. Everyone can B the Change.”

B Corp Ambassadors join Certified B Corporations, such as Patagonia, GoLite, New Belgium Brewing Co., Elemental Herbs, Klean Kanteen, and Guayaki, to invite fans and fellow athletes to support a better way to do business and B the Change. Ambassadors, such as Dan RossForrest Shearer, and Chanelle Sladics will be featured in short videos and profiled at: <http://www.bcorporation.net/b-the-change/ambassadors>.

“I’m really proud to be a B Corp ambassador. I think it stands for the most ultimate change I want to see on the planet: a global movement where business is a force for good. And to me, it’s the only solution,” said Chanelle Sladics, professional snowboarder and B Corp ambassador.

B Corps represent over 60 industries, operate across 35 countries and have met the most rigorous standards for social and environmental performance, transparency, and accountability. They are leading a global movement to redefine success in business so one day all companies compete not just to be the best in the world, but to be the best for the world.


We hope you enjoy!

– The community of Certified B Corporations.


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