FOR IMMEDIATE RELEASE
Signature Green PR
Hollywood, CA— April 14, 2014—BiteSizeTV, with live studios on the corner of Hollywood and Vine, will be the first all on-line entertainment network to devote an entire day of coverage to Earth Day 2014 on Tuesday, April 22. This Earth Day marathon, ‘HOLLYWOOD GOES GREEN,’ will be hosted by noted actor and environmental activists, Ed Begley and his wife Rachelle Carson, and will feature twelve hours of live streaming, celebrity-studded coverage that will be seen at www.BiteSize TV.com/live, with On Demand viewable segments appearing on BiteSizeTV.com.
The all-day coverage on BiteSizeTV will bring together actors, authors, scientists, business innovators and other celebrities who are out front in the green movement, along with the leading experts on a wide range of environmental issues—from climate change and protecting our oceans to green fashion and sustainable farming. Leading green lifestyle experts will share their practical tips throughout the day on how viewers can live a lifestyle that is better for them and the planet. The pace will be upbeat and entertainment driven, a celebration of the growing green movement.
“BiteSizeTV has brought the future of how we watch TV to millions of people across the Internet,” noted Begley, “Rachelle and I can’t think of a more important Earth Day mission than connecting Hollywood’s brightest stars and leading environmentalists with viewers around the world.”
Programming will feature in-studio celebrity guests, specially produced features, as well as live interviews and stories from remote locations. In addition to the live feed, BiteSize TV will producing custom segments of the EARTH DAY GREEN MARATHON to be featured on BiteSizeTV.com and across the Company’s syndicated network, which includes the REELZ Channel, Amazon Prime, as well as a unique format viewable on 4,500 screens in 7-Eleven stores across the country. In addition, the Company will make certain segments available to other digital and terrestrial outlets in the US and abroad. Finally, BiteSizeTV will make its live feed available at no charge to “green” sites and other outlets via the Company’s custom embeddable player.
“This is an industry first,” noted BiteSizeTV Senior Vice President of Production and Programming, Ross Elliot. “We are shining the spotlight squarely on the environment this Earth Day, dedicating all of our resources to bringing together the entertainment industry and environmental leaders in our studios. Viewers will have a remarkable opportunity—right from their laptops, phones or other electronic devices– to partake all-day in a celebration of our planet and to learn what they can do to make Earth Day last throughout the year.”
The coverage will coincide with the Earth Day launch of Our Green House, the network’s newest reality show documenting Begley and his wife, Rachelle, as they build a brand new, ultra-green home.
Launched in 2013, BiteSizeTV is revolutionizing the entertainment Internet as the first 24-hour online television network that produces proprietary, premium, Hollywood studio-quality programming and delivers it to millions of fans every day—anywhere, anytime, and on any device. With up to 1,000 new, original episodes being produced each month, the network brings TV-quality content to the Web with short format, unscripted, personality-driven shows that span six networks of entertainment, targeting men and women across a variety of interests including entertainment, music, games, comedy, lifestyle and sports. With a 7,000-square-foot, cutting-edge facility with seven mini-soundstages located on the ground floor of the LEED certified W Hotel at Hollywood and Vine in Los Angeles, BiteSizeTV is the only network with a live studio in the very heart of Hollywood. More information can be found at www.BiteSizeTV.com.
About Ed Begley
World-renowned actor and director and the face of the Hollywood environmental movement for over twenty years, Begley serves on the boards of Green Wish, the Coalition For Clean Air, The Thoreau Institute and the advisory board of the Union Of Concerned Scientists. Ed’s work has earned him a number of awards from some of the most prestigious environmental groups in the nation, including the California League of Conservation Voters, the Natural Resources Defense Council, the Coalition for Clean Air, Heal the Bay, Santa Monica Baykeeper and the Cesar Chavez Foundation.