What Happens If Citizenship Is Integrated with Your Business Strategy?

HP to Host LIVE Twitter chat with CSRwire & Triple Pundit from Sustainable Brands 14

Join us at #livingprogress on June 4, 2014 at 8am PT/11am ET

How does a company that has been practicing responsible citizenship for 75 years drive even more impact for people, the economy and the environment? By making its citizenship efforts and business strategy fully and inextricably intertwined.

HP calls it Living Progress—the way the company is creating a better future for everyone through its actions and innovations.

The framework helps the company, which has evolved nimbly as technology and consumer preferences shift, think about how they do business and how their people and technology come together to solve society’s toughest challenges.

In fact, Living Progress for HP today is a wholly integrated approach to business that simultaneously drives human, economic, and environmental progress. It’s how the company advances the overall health and well-being of people, helps businesses and economies thrive, and works to strengthen the environment as they grow.

There are big challenges facing our world today, including a rapidly growing population, effects of climate change, economic instability, and global health crises. But challenges present opportunities for action and innovation by companies. And with the talent and resources at their disposal, businesses can make a positive impact in a more scalable—and often innovative—manner than other institutions.

During the week of June 2, 2014, HP will explore how best to address some of these challenges with other leading companies and thought leaders gathered in the HP Living Progress Exchange at Sustainable Brands 14, in San Diego, Calif. Each day, the group will explore key issues and brainstorm solutions to help advance human, economic and environmental progress.

You can have a seat at the table at 8 a.m. PT/11 a.m. ET on June 4 by joining Aman Singh, CSRwire’s Editorial Director and Nick Aster, Founder and Publisher of TriplePundit, in conversation with Chris Librie, Senior Director, Strategy and Communications, HP Corporate Affairs, live from the HP Living Progress Exchange at Sustainable Brands.

Among the issues we will explore:

How does an innovation agenda change when a company integrates citizenship into its strategy?

How does this approach impact the resiliency of HP’s complex supply chain?

How does the company collaborate with others to scale impact even further?

How does it engage employees in supporting this integrated strategy?

Here’s how to join the conversation:

Date: June 4, 2014

Time: 8 a.m. PT/11 a.m. ET

Hashtag: #livingprogress

Speakers: Chris Librie at @HPLivingProg

Moderators: @AmanSinghCSR, @CSRwire | @nickaster, @triplepundit

To register, send out the following tweet:

I will join @ChrisLibrie @AmanSinghCSR @nickaster 6/4 8am PT to discuss integrated approach to biz #livingprogress http://bit.ly/1kc2jv5

Got a question for our panel? Send them to aman@csrwire.com.

About TriplePundit’s Stakeholder Engagement Campaigns

TriplePundit regularly conducts webinars and Twitter chats with its member organizations and partner CSRwire. These chats, developed as facilitated conversations, are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value or responsible careers, these interactive sessions not only help our clients push their communication boundaries but also gain valuable feedback, criticism and the attention of an active and engaged community. Learn more by contacting us.

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