Millennials have taken a beating in the news for being lazy and entitled, but The Kellogg Company recognizes that millennial farmers are leading the way to a more sustainable future. The fact is that millennials are dealing with finite resources while attempting to find ways to move society forward, and maintain a certain quality of life. Driven by technology and new ideas to re-purpose existing materials, millennials are coming up with clever ways to tackle the problems of today and tomorrow.
More and more, millennials are looking closer at the impact of a healthy environment on human development. Holistic rehab is an excellent example, where drug addiction is looked at as a product of environment, state of mind and physical being. All of these concepts are linked, and millennials are discovering new ways to work within those boundaries while still finding success.
Cleaning Our System of Toxins
The rise of the cleanse, for better and for worse, is something pioneered by the millennial generation. It comes from the idea that processed foods aren’t natural, and that we need to get back to eating the ingredients, instead of the processed food made with those ingredients. Organic foods put an emphasis on using only certain pesticides, and only as a last resort. Farmers are encouraged to work the land differently, practicing techniques like crop rotation, in order to improve the longevity of the soil without adding unnatural additives.
Demanding Renewable Resources
Utility polls suggest that millennials are demanding that the energy they consume come from renewable resources, such as solar and wind. Thanks to cost subsidies, these renewable resources have remained cost efficient and have helped to augment the baseline of the power grid. Millennials have seen that burning fossil fuels are a short term gain that pollute the air and water sources around those plants, and can create just as many problems as they solve. Also, the pace of consumption is fast eclipsing the output of these old fuel sources. More efficient energy sources are needed to meet those baseline requirements.
Investing with a Purpose
Divesting from some of the largest polluters is an excellent way to send the message that millennials demand a more sustainable future. Ever growing profit margins mean job losses, harmful policies that fail to take the environment into account, and profiteering at the cost of environmental sustainability.
Where is all that money coming from? Cash infusions from the big banks, and so millennials are on a quest to break up with big banks and move money to smaller institutions. There are numerous advantages, including better interest rates and money that is invested at the local level. This way, your savings actually can affect the community around you.
Increasingly, millennials are looking for ways to re-use older technology and packaging. Shabby chic projects on Pinterest encourage crafty people to build benches, tables and more out of wood pallets. Simple wood boxes are re-purposed into shelving or containers for goods around the house. Millennials are becoming experts at finding new ways to extend a product’s life cycle by thinking outside the box.
A more sustainable future involves thinking about how we utilize what resources we do have access to while keeping an eye towards efficiency and longevity. As populations boom and needs increase, it’s not logical to expect people to change their habits. A more effective means for change is to pursue new and more efficient means of commerce and daily life.