Piggybackr Challenges 1 Million Young People to Lead

Crowdfunding Website launches Nationwide Campaign, Offers Prizes & Mentorship Opportunities to Young Leaders

SAN FRANCISCO, November 4, 2013 — Piggybackr (www.piggybackr.com), a crowdfunding website for teams, announces its inaugural “Piggybackr One Million Leaders Challenge,” a campaign to mobilize the next generation of leaders, entrepreneurs, and philanthropists to raise money for their projects, ideas, and communities this holiday giving season.

The challenge invites young people and their teams to launch fundraisers and crowdfund on Piggybackr.com anytime between Nov. 1, 2013 and Jan. 3, 2014. Participants will be considered for weekly prizes including a backstage concert meet & greet with role model Selena Gomez, a tour of the Bill & Melinda Gates Foundation, and mentorship opportunities like a 1-on-1 chat with serial entrepreneur and original “Shark Tank” investor Kevin Harrington. The grand prizewinner of the challenge will be named “Piggybackr Leader of the Year.” Prizes have been designed to encourage young people of all ages and leadership experience levels to get involved.

“It’s an opportunity for young people to take the lead this holiday season, to share more about the things they care about – their teams, projects, and ideas, and get the funding and mentorship they need to take it to the next level,” said Andrea Lo, CEO and Co-Founder of Piggybackr. “We want to inspire one million young leaders to act.”

The grand prizewinner will be named “the Piggybackr Leader of the Year,” and will serve as a role model to other young people, receive funding, recognition, and support to help amplify their projects.  The winner will be selected by a panel of accomplished young judges including 15 year-old educator Adora Svitak who gave a TED talk on what adults can learn from kids, 20 year-old Alex Wirth who leads the Campaign for a Presidential Youth Council, and 21 year-old Stacey Ferreira whose startup received investment from Virgin Group Founder Richard Branson.

Other weekly prizes include an official NFL football signed by 2013-2014 MVP and Minnesota Vikings running back Adrian Peterson, a coaching session with the Kauffman FastTrac Entrepreneurship Program, and a professional team photo shoot from SmartShoot.

For this Challenge, Piggybackr has partnered with a group of regional and national nonprofits committed to empowering the next generation of leaders in fields ranging from STEM, entrepreneurship, environment activism, to sports and community service, including BizWorld.org, Camp BizSmart, Coalition Wild, DoSomething.org, Equal Footing Foundation, GenerationOn, Girls Innovate!, Greening Forward, Kauffman FastTrac, and Young Dreamers Network. Piggybackr invites other nonprofits to step up and participate as well.

For more information on the Piggybackr One Million Leaders Challenge and to enter, please visit: http://www.piggybackr.com/challenge.

About Piggybackr

Piggybackr is a crowdfunding website for teams & new fundraisers.  Raise more money for your team, school, or cause while mobilizing your members in an easy & fun way.  Since launching nationwide in 2013, Piggybackr has helped teams from 47 states raise an average of $76 per donor—compare that to selling 76 candy bars to each donor! Hailed as the “Kickstarter for Kids,” Piggybackr has been featured in Forbes, The Wall Street Journal, and TEDx for empowering the next generation of leaders, entrepreneurs, and philanthropists. For more information, visit www.piggybackr.com or follow Piggybackr on Facebook, Twitter, and Instagram.


Justine Lee



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