LONDON, /CSRwire/ – Timed to coincide with International Women’s Day (March 8), Swarovski has launched a global campaign called ‘The Future Is Equal’ to inspire action to advance equality and create an inclusive world for everyone.
Swarovski believes that everyone has a role to play in advancing equality, including shifting everyday behaviors, challenging the status quo and taking bolder steps to accelerate change. With this campaign, Swarovski is furthering its commitment to promoting women’s empowerment and advancing gender equality.
The foundation of the campaign is a Take Action card, which will be distributed throughout the organization by a network of ambassadors to promote employee engagement. The card offers simple actions that anyone can take to play their part in advancing equality, and encourages employees to select an action then take a photograph and share their pledge on social media using the hashtag #TheFutureIsEqual.
Beyond its employee engagement activities, Swarovski will spread its message through social media and invite everyone to join this campaign, recognizing the power of its voice to advocate for change and galvanize action.
The World Economic Forum’s 2017 Global Gender Gap Report estimates that gender parity is currently more than 200 years away, therefore Swarovski recognizes the importance of coming together to accelerate this effort towards creating a future that is equal for all.
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are proud to come together this International Women’s Day to launch Swarovski’s first global equality campaign – The Future is Equal. Swarovski is delighted to play its part in advancing equality and creating lasting positive change. There is no better time than now to commit to an inclusive world for all.”
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NOTES TO EDITORS
- Swarovski publicly champions gender equality on international platforms and uses its brand visibility to shine a light on women’s empowerment.
- Swarovski is a signatory of the United Nations’ Women’s Empowerment Principles (WEPs) and is part of the UN Women UK National Committee Corporate Advisory Group.
- For four consecutive years Swarovski has supported the Trust Conference, which unites changemakers to take action to empower women and fight modern slavery.
- Swarovski is a founding member of the Business for Social Responsibility’s (BSR) corporate working group Business Action for Women.
- In 2017, Swarovski was the principal sponsor of UN Women’s HeForShe Arts Week, which champions gender equality within the creative industries.
- Swarovski is a Lean In partner and is creating ‘circles’ (employee networks) around the world to foster connections, exchange ideas and inspire confidence.
- Swarovski is creating a network of Diversity & Inclusion ambassadors who will champion an inclusive culture and share tools and best practices throughout the business.
- Mentoring and leadership programs at Swarovski are helping to create a more diverse and inclusive leadership.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.
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