What does Local Sourcing mean to HEINEKEN?

Join TriplePundit and the HEINEKEN team on Twitter to learn more and have your questions answered.


Join us at #BaBF on August 27, 2014 at 8am PT/11am ET/5pm Europe

A cornerstone of the HEINEKEN sustainability strategy, Brewing a Better Future (#BaBF), is focused on growing the percentage of locally sourced ingredients in its raw material supplies. HEINEKEN wants to operate in a way that improves the quality of life for local individuals and communities and helps drive inclusive growth particularly in economies in Africa.

HEINEKEN has set sourcing commitments to reach by 2020:

  • 50% of HEINEKEN’s main raw materials to be supplied from sustainable sources;
  • 60% of agricultural raw materials used in Africa to be locally sourced within the continent.

Through its local sourcing projects, HEINEKEN helps smallholder farmers to improve yields and compete against imported crops. This increases the incomes from their farms and makes a significant contribution to economic empowerment and improved food security at a local level. And local sourcing also benefits HEINEKEN: it eliminates import duties, secures a sustainable supply of raw materials and reduces the transport-related environmental footprint.

Want to know more? Join CSR Expert Aman Singh and TriplePundit.com on August 27th for an hour long conversation with HEINEKEN’s sustainability leadership team, including: 

  • Michael Dickstein (MD)- HEINEKEN Director Global Sustainable Development
  • Paul Stanger (PS) – HEINEKEN Local Sourcing Director, Africa & Middle East Region
  • Edwin Zuidema (EZ) HEINEKEN Global Category Director Raw Materials

Here’s what you need to know:

Date: August 27, 2014

Time: 8am PT/11am ET/5pm CST

Hashtag: #BaBF

Speakers: @HEINEKENCorp

Moderators: @AmanSinghCSR  @nickaster  @triplepundit

To register, send out the following tweet:

I will join @HEINEKENCorp  @AmanSinghCSR, @TriplePundit & @nickaster to discuss LOCAL SOURCING on 08/27 #BaBF http://bit.ly/1lHKLob

Got a question? Send them to contact@triplepundit.com and responsibility@heineken.com

About TriplePundit’s Stakeholder Engagement Campaigns

Triple Pundit regularly conducts webinars and Twitter chats with its member organizations and partners. These chats, developed as facilitated conversations, are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value or responsible careers, these interactive sessions not only help our clients push their communication boundaries but also gain valuable feedback, criticism and the attention of an active and engaged community. Learn more by emailing contact@triplepundit.com


HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder’sfounder’s family name –- Heineken® –- is available in almost every country on the globe and is the world’sworld’s most valuable international premium beer brand. The Company’sCompany’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’sworld’s most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe’sEurope’s largest brewer and the world’sworld’s third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster’sFoster’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands include Cristal and Kingfisher. The number of people employed is over 85,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com.

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